Posts tagged: Boston Globe

The Biggest Day of the Year for Newspaper Inserts

Jim Hamilton
 Nov 25, 2011

Thanksgiving morning I go out to get the newspaper, which normally can be found midway up the driveway where the delivery guy heaves it from the street. To my amazement, it’s sitting on my doorstep and I do a doubletake because it looks suspiciously like the Sunday paper. It’s humongous. As I pick it up I see why it wasn’t thrown. It’s oozing with inserts and weighs a ton. The delivery guy would have separated his shoulder if he had thrown it. I bring it inside, groggily checking the wall calendar to be sure that it’s Thursday (not Sunday). It soon dawns on me that tomorrow is Black Friday, the biggest retail shopping day of the year, and therefore Thanksgiving, when most people have time to settle in with a newspaper and its advertisements, is most probably the biggest day of the year for newspaper insert printers.

Black Friday newspaper inserts from the Boston Globe

Black Friday newspaper inserts from the Boston Globe

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The Magazine Cover the President Would Like to Have Back

Jim Hamilton
 Dec 13, 2009

Unless you have been under a rock for the past few weeks you will have heard about Tiger Wood’s personal meltdown. You may also have heard how the fiasco has impacted Barack Obama. In an incident of colossal bad timing, the President appeared alongside Woods on the cover of Golf Digest magazine under the unfortunate headline: “10 Tips Obama Can Take from Tiger.” Putting Tiger Woods with the President must have seemed like a pretty safe bet in concept. Up until the day after Thanksgiving, who had a safer brand than Tiger? Since then, of course, he has been under intense scrutiny and the butt of jokes from all the late night comics (see The Late Show with David Letterman for one example).

Tiger Woods and President Barack Obama on cover of Golf Digest magazine

Tiger Woods and President Barack Obama on cover of Golf Digest magazine

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Canon’s Response to Ricoh’s Acquisition of IKON

Jim Hamilton
 Nov 6, 2008
Canon advertisement in Boston Globe, 11-06-2008

Canon advertisement in Boston Globe, 11-06-2008

Canon placed a full-page advertisement in today’s Boston Globe (and presumably many other newspapers) with the message; “Your Business Solutions Started with Canon…So It Makes Sense to Stay with Canon Business Solutions, Inc.” Though neither IKON nor Ricoh are mentioned, the clear message of the advertisement is that those who value Canon products, service, and financing should stick with Canon, and specifically with the Canon Business Solutions division of Canon USA. This advertisement is a visible sign of what transpired last week with the IKON shareholder vote approving the transaction and Ricoh’s announcement of the completion of the acquisition.

Last week at an analyst briefing during Graph Expo, Canon made it clear that while it valued its authorized partners such as IKON, its policy was clear in cases where a competitor acquired such a partner. This policy, which Canon invoked when Global Imaging Systems was acquired by Xerox and Danka Office Imaging was acquired by Konica Minolta, can be briefly summarized as follows: Canon will cancel all contracts with authorized business partners that are acquired by a Canon competitor.

Today with the placement of this advertisement we see how Canon is reacting. Canon Business Solutions must carry a greater load and so we can expect to see more emphasis there. Canon has demonstrated that it is looking at acquisitions as well, most recently with San Francisco-based NEWCAL Industries. Competition will also be fierce for IKON’s strongest sales representatives, who Canon knows well and will certainly want to lure over to the Canon fold. Dual-line dealers who carry Ricoh and Canon products will be another key target. Canon will certainly make effort to insure that Canon products are promoted as the primary offering.

IKON represented a very significant chunk of Canon’s business. The loss of IKON as a partner, while significant, is something that Canon can’t change but it can fight for control of its installed base. This advertisement provides insight on one aspect of how Canon intends to respond to Ricoh’s acquisition of IKON. More will certainly follow as this battle for installed base plays out over the coming weeks and months.

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