Posts tagged: bobst

The Top 10 drupa 2016 Exhibitors by Booth Size

Jim Hamilton
 May 3, 2016

Note: This blog has been updated because additional information revealed that Canon and Landa were in a virtual tie for the third and fourth positions.

One good way of gauging a vendor’s marketing spend for a trade show is to see how much show floor space it has. Over the years, InfoTrends has measured booth size for shows like Graph Expo, Print, and drupa. With drupa 2016 less than a month away, we decided to repeat the exercise. This is how it works: we take measurements from the show floor map (in this case, the interactive drupa 2016 one at www.drupa.com). Then wherever possible we confirm this ranking through public statements or private confirmations from the exhibitors. We do our best to rank this as accurately as possible, but keep in mind that these are InfoTrends’ calculations, not official numbers. The drupa organizers do not publish a list of top vendors by booth size.

drupa 2016 show floor map - 400

So here are the results for drupa 2016 (with history back to 2008): Read more »

The Top 10 drupa 2012 Exhibitors by Booth Size

Jim Hamilton
 Feb 29, 2012

One interesting aspect of a company’s market impact is how much it is willing to spend on trade shows. Booth size, while not an exact measure of spending, does provide insight into a company’s level of investment. InfoTrends has explored this topic on a number of different occasions, most recently in a blog on Graph Expo 2011 called “Tracking the Digital Market through Graph Expo Booth Space.” With drupa 2012 right around the corner I decided to conduct a similar exercise. Here’s how we came up with the rankings. We based these on the show floor map that is displayed on the drupa 2012 web site and confirmed them where possible by public statements or private confirmations with the vendors. Keep in mind that this is an InfoTrends calculation, not official numbers from the drupa 2012 organizers.

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