May 3, 2016
Note: This blog has been updated because additional information revealed that Canon and Landa were in a virtual tie for the third and fourth positions.
One good way of gauging a vendor’s marketing spend for a trade show is to see how much show floor space it has. Over the years, InfoTrends has measured booth size for shows like Graph Expo, Print, and drupa. With drupa 2016 less than a month away, we decided to repeat the exercise. This is how it works: we take measurements from the show floor map (in this case, the interactive drupa 2016 one at www.drupa.com). Then wherever possible we confirm this ranking through public statements or private confirmations from the exhibitors. We do our best to rank this as accurately as possible, but keep in mind that these are InfoTrends’ calculations, not official numbers. The drupa organizers do not publish a list of top vendors by booth size.
So here are the results for drupa 2016 (with history back to 2008): Read more »