Posts tagged: Black Friday

The Biggest Day of the Year for Newspaper Inserts

Jim Hamilton
 Nov 25, 2011

Thanksgiving morning I go out to get the newspaper, which normally can be found midway up the driveway where the delivery guy heaves it from the street. To my amazement, it’s sitting on my doorstep and I do a doubletake because it looks suspiciously like the Sunday paper. It’s humongous. As I pick it up I see why it wasn’t thrown. It’s oozing with inserts and weighs a ton. The delivery guy would have separated his shoulder if he had thrown it. I bring it inside, groggily checking the wall calendar to be sure that it’s Thursday (not Sunday). It soon dawns on me that tomorrow is Black Friday, the biggest retail shopping day of the year, and therefore Thanksgiving, when most people have time to settle in with a newspaper and its advertisements, is most probably the biggest day of the year for newspaper insert printers.

Black Friday newspaper inserts from the Boston Globe

Black Friday newspaper inserts from the Boston Globe

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