Posts tagged: Black and White

Color drives the production printing market

Ralf Schlozer
 Jul 23, 2012
Every year InfoTrends updates its five-year print on demand (POD) forecast, with the latest edition now covering the years from 2011 to 2016. The forecast looks at placements, print volumes and revenues achieved in digital production printing. It is becoming obvious that digital printing is not a niche process anymore. The retail value of digital printing (excluding office, home and large format printing) in the U.S. and Western Europe was $63 billion in 2011 when considering all production printing environments from copy shop and small in-plant to large commercial printers and data center service bureaus. InfoTrends expects revenues to grow by about 4% annually.
What is noticeable in the current forecast is that the growth rate for color impressions in production copying and digital printing has accelerated compared to the previous forecasts. In fact, the growth rate is expected to increase to 18.5% CAGR compared to almost 15% in the last forecast for the United States. Continuous-feed inkjet color and, to some extent, the expected new B2 devices are responsible for this growth. Since there is an increased color share in this forecast, color impressions will have a more pronounced influence on the total POD volume and associated revenues. The color share of all U.S. impressions is expected to grow from 23% in 2011 to 48% in 2016. The decline rate of black and white impressions, however, remains almost unchanged. Western Europe will show an even stronger shift towards color, with an average annual growth of 20.4% for impressions made on color devices- opposed to a decline in impressions on black & white devices of over 7% per year. The European market is already more inclined towards color print and by 2015 more digital impressions in Western Europe will be done on color devices than on black & white devices. This is quite a shift for a market in which black & white accounted for 80% of impressions only five years ago.

Volume Declines In The Paper Industry Will Continue, May Accelerate, But Opportunities For Growth In Higher-Value Papers

Norman McLeod
 Feb 11, 2011

In the late 1970’s I read an article by a well-known strategic-planning guru (whose name I have now forgotten) that, among other good points, contained the observation that changes driven by technology often take longer than expected — sometimes MUCH longer — to develop, but once they start, they tend to accelerate rapidly. Another observation in the same article was that “technology giveth, and technology taketh away”. Both statements are apt right now for the paper industries in the advanced economies. After more than thirty years of availability of computing power at all levels (I attended the first “paperless office” demonstration in 1977), and 20 years of widespread Internet availability, it is only in the past decade, and more especially in the past five years, that all this technology has started really biting into demand for printing and writing papers. The fruition of these technology trends has made the current recession one in which, for the advanced-economy paper industries, the end of the recession will only staunch the bleeding, not heal the wounds. Read more »

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