Conference organizer John Werner and Bob Metcalfe on stage
On January 17 and 18, the inaugural AR in Action conference was held at MIT Media Labs in Cambridge MA. It brought together a wide range of speakers as well as some heavy-hitters in the technical industry to discuss their thoughts on augmented reality (AR) and how it is going to change our lives in the near future. They included Bob Metcalfe, co-inventor of Ethernet, Alan Kay, a pioneer in object oriented programming and the graphical user interface, and Steve Mann, considered the father of wearable computing. The conference included 32 panel discussions (with 127 panelists), 28 stage demos, 42 floor demos, and 2 stage performances.
Pokémon Go, an augmented reality (AR) app for Android and iOS, launched in the U.S. and Australia on July 6, 2016 – less than one month ago. Since then, the app has exploded in popularity with gamers and the media. In its short lifespan, it has made multiple headlines and is engaging a larger active user base than some of the most popular social apps like Tinder, Twitter, and even Facebook. Spontaneous social gatherings – some with thousands of people – have been happening around the world. Pokémon Go is taking the world by storm, and it is not even available in every major country yet (Chinese release date is still TBA).
In the emerging virtual reality (VR) and augmented reality (AR) space, one company’s name is continually discussed, and usually with great interest. I personally heard the name “Magic Leap” long before hearing about StarVR, the Meta 2, or even the HTC Vive. Yet while the name is everywhere, information is lacking. Going to Magic Leap’s website does not help matters. Users are treated to elaborate videos showcasing amazing demonstrations. It appears to be AR with the quality of high-end VR – yet nowhere is even a headset present.
At the Computex 2016 trade show, recently held in Taipei, Taiwan, Microsoft unveiled ambitious new goals for its Windows Holographic operating system (OS). Windows Holographic will no longer be confined to the Microsoft Hololens. Instead, it will usher in “mixed reality,” which is defined as the combination of virtual reality (VR) and augmented reality (AR). Microsoft will accomplish this by opening Windows Holographic to the emerging VR market, allowing the OS to run on devices like the HTC Vive. This move will also allow a multitude of third-party developers to create apps for Windows Holographic. This announcement translates into a massive expansion for the developing Microsoft platform.
2013: The Oculus Rift developer kit (DK) 1 is unveiled and released at an incredible $300 USD price tag. One year later, the industry was introduced to the Vive and the first two “true” virtual reality (VR) headsets were set. From that point on in 2014, the VR hardware market was solid, instead of being a matter of speculation. Developers could get their hands on the exact technology to build their applications. Two years later and augmented reality (AR) has reached that moment – with the Microsoft Hololens and the Meta 2.
The Augmented World Expo (AWE) was held June 8-10, in Santa Clara, California. The show organizer, AugmentedReality.org, expected more than 3,000 attendees, with just over 100 exhibitors and a series of presentations and discussions featuring more than 200 speakers and panelists.
Cameras, imaging, and display technologies are important components of many Augmented Reality (AR) applications, and we are following the AR market as part of InfoTrends’ new Imaging Innovators Service.
We were unable to make it to AWE 2015 in person, but my colleague, Ed Lee, and I were invited to teleport to the event, using a robot-like video device called a BEAM*. Read more »
The 2014 TEDxBeaconStreet conference took place on November 15 and 16 in Brookline, MA. Like other TED conferences, the talks centered on the themes of Technology, Education, and Design (TED).
Tthe event included 67 speakers, over 2,500 attendees, 3 venues, 3 viewing villages, and 20 event partners. The talks were recorded and will be available shortly at the TEDxBeaconStreet website. The organizers are hoping to achieve a target of 25 million views over the next year. So, check out some of the talks when you have a few moments.
From October 29th-30th, the InsideAR 2014 conference took place in Munich, Germany. It is the largest international augmented reality (AR) conference in the world (including representation from Japan, China, and Germany) and is organized by Metaio GmbH (Metaio) each year. The conference brought together the AR community and explores the latest developments in the field of AR – with speakers from around the globe presenting during the event. Technology evangelists, such as Ori Inbar from Augmentedreality.org and Rohit Talwar from Fast Future shared their insights into the possibilities of AR technology. Also, many enterprises – such as Epson, Cisco, SAP, DHL, Audi, Daimler, and Volkswagen – presented this year and shared their efforts in solving real business problems with AR technology.
Thomas Alt, co-founder and CEO of Metaio GmbH, welcomes the InsideAR 2014 attendees in Munich, Germany.
I attended the first day of the Publishing Business Conference and Expo held at the Marriott Marquis in New York City. This long running event (years ago known as Book Tech Expo), included a wide range of speakers covering the magazine and book publishing industry, around 40 exhibitors, and some 2,500 attendees according to the event organizer North American Publishing Company (NAPCO).
While many publishers are still trying to get their legs under them after the brutal recession and on-going demise of traditional business models, I found the presentations this year were quite upbeat with common themes including marketing as a service, mobility, iPads, social media, and cross media. Read more »