Posts tagged: Aprimo

How Big is the SMB Marketing Automation Opportunity?

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 Sep 16, 2011

In the wide world of marketing solutions, marketing automation has significantly increased in popularity among marketing organizations over the past few years. While these solutions have largely been relegated to larger enterprise companies looking to streamline their marketing operations, more recently they have gained serious traction in SMBs (Small and Medium Businesses).

The continual move toward digital marketing to engage with online audiences is driving SMBs to seek solutions that provide the capability to more efficiently and effectively manage their marketing processes through these channels, all while maintaining consistency amongst the much needed print channels as well. Read more »

Get on the DAM Boat!

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 Jun 3, 2009

Bryan Yeager and I spent Monday of this week at the Henry Stewart DAM Symposium in NYC. For those unfamiliar with the space, digital asset management (DAM) technologies are used to manage multimedia assets such as images, digital photos, audio, video, 3D renderings, and Flash-like animation. We’ll be posting video InfoCasts with vendors from the event this and next week as well as a more detailed analysis for clients.

Why should you care about DAM?

InfoTrends research in 2006 indicated that over 25% of ALL business content is in multimedia form, excluding presentation formats that often embed this media. Read more »

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