Posts tagged: API

Dandelion Distribution and Other Observations from O’Reilly Tools of Change

Jim Hamilton
 Mar 11, 2013

The idea behind dandelion distribution is simple. Imagine thousands of dandelion seeds being spread by the wind. Of these, only a few may ever grow into dandelions, but that’s enough. As it relates to e-books, dandelion distribution happens when reproduction and distribution are so cheap as to be virtually free. This idea is encapsulated in the book Spreadable Media by Henry Jenkins, Sam Ford, and Joshua Green, and it was also discussed at length during one of the keynote sessions at the O’Reilly Tools of Change conference (February 12-14 in New York City).

Panelist Cory Doctorow (more on him at Craphound.com) suggested that book publishers consider replacing their traditional “mammalian intuition” (i.e., the idea that each book is precious and must be protected by any means) with “dandelion intuition” (where it is acknowledged that any individual book has a small chance of success and therefore the strategy should be designed around spreading as many ‘seeds’ as possible). This concept goes against traditional publishing logic, but so did a lot of other ideas at the conference.

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Mobile Apps: A Blue Ocean for Photo Merchandise

Other Posts
 Apr 27, 2012

InfoTrends is now tracking the growing number of apps that support the creation, ordering, printing, and shipment of photo merchandise products. While it is still an early market, a perfect storm is brewing that will lead to rapid growth of the market for these apps. The combination of an increase in the number of consumers who use their smartphones as their primary camera, with the growing number of apps that allow consumers to creatively interact with their images, and with backend API’s that facilitate order, printing, and shipment of items created within the app, is creating revenue opportunities from photo merchandise products.

To date, we’ve identified approximately thirty apps that allow consumers the ability to print simple photo merchandise items (posters and cards primarily). InfoTrends anticipates this number will increase rapidly in the coming year, a view that was supported in a recent conversation with Tom Gallard, CEO of Pwinty. Read more »

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