Posts tagged: Anicolor

What’s the Real Purpose of B2-format Digital?

Jim Hamilton
 May 10, 2012

A recurring theme at drupa 2012 is that many of the planned digital devices are intended as B2-format offset press replacements. This is puzzling positioning. Is there really a need for digital stand-ins for very efficient offset presses? The digital market, need I remind you, is built on values well beyond mere quick turnaround and cost-effective short runs. Production digital print is best leveraged when it facilitates full process automation, electronic collation, variable data, and the use of the digital printer as a virtual document archive. Designs that lack duplexing or use traditional offset feed and delivery systems miss out on some of the most basic digital print advantages.

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