Posts tagged: advanced hobbyist

Evolving Photographer Types Portend the Future of Camera Ownership

Ed Lee
 Mar 21, 2018

InfoTrends conducts annual consumer surveys to track changes in digital photography behaviors. Over time, we have observed a number of important trends including the evolution of the type of photographer that digital camera owners consider themselves to be, from those who rarely take photos to casual/snapshooters, memory keepers, hobbyists and advanced hobbyists.

The type of photographer that consumers assign to themselves depends on their state of mind and their stage of life. Camera owners with a strong interest in photography tend to fall into the hobbyist or advanced hobbyist segments. Parents with children might fall into the memory keeper and hobbyist segments. Teenagers tend to see themselves as casual photographers or someone who rarely takes photos.

Since the introduction of smartphones, we have seen significant shifts in the mix of photographer types among camera owners. Between 2010 and 2017, there was a dramatic decline in the percentage of camera owners who consider themselves casual photographers. InfoTrends believes that these casual photographers have migrated from using a digital camera to a smartphone. Likewise, people who rarely take photos have likely switched over to smartphones, and perhaps have even retired their digital cameras. In 2013, mobile phones surpassed digital cameras as the camera used most often and the gap continues to widen each year.

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