Posts tagged: ADAM Videos

Digital Asset Management: What’s New and Coming Soon to DAM NY

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 Apr 23, 2014

Digital Asset Management (DAM) as we have come to know it over the years is the notion of managing and archive important and often valuable digital assets. However, as multi-media distribution continues to grow, so does the roll of DAM in all aspects of the workflow. DAM systems now have the ability to support projects from the very beginning and integrate easily into production and distribution, DAM in this capacity has become the rule not the exception.

DAM is also the driving force behind marketers, publishers, and enterprises delivering rich-media content across various channels, languages, and locations to customers. It sits at the core of many workflow processes within these organizations to ensure brand consistency and the proper use of assets. Even today, DAM continues to evolve to support the changing media landscape as determined by the demands of consumers. Here are some of the current trends that are changing DAM solutions and driving new opportunities for its use today:

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