Posts tagged: ADAM Software

Bringing Customers and Vendors Together: Adam Sync! Event Review

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 May 29, 2014

From May 12th to 13th, Adam Software held one of their last “Adam Sync!” events in Brooklyn, New York–the event was part of a larger series of Sync events in both the United States and Europe that Adam Software held in April and May. The goal of the event was to bring current customers, prospective clients, and Adam Software integrators together to share case studies, best practices, and other insights. Sessions provided important information relating to not only digital asset management (DAM), but also important lessons for marketers looking to expand their digital marketing strategies. Here are some of the highlights from the event:

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Digital Asset Management: What’s New and Coming Soon to DAM NY

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 Apr 23, 2014

Digital Asset Management (DAM) as we have come to know it over the years is the notion of managing and archive important and often valuable digital assets. However, as multi-media distribution continues to grow, so does the roll of DAM in all aspects of the workflow. DAM systems now have the ability to support projects from the very beginning and integrate easily into production and distribution, DAM in this capacity has become the rule not the exception.

DAM is also the driving force behind marketers, publishers, and enterprises delivering rich-media content across various channels, languages, and locations to customers. It sits at the core of many workflow processes within these organizations to ensure brand consistency and the proper use of assets. Even today, DAM continues to evolve to support the changing media landscape as determined by the demands of consumers. Here are some of the current trends that are changing DAM solutions and driving new opportunities for its use today:

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Digital Asset Management: What’s New and Coming Soon

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 Apr 24, 2012

What was once a solution designed to manage, organize, and archive valuable digital assets is playing an even more vital role in media management and workflows. Digital Asset Management (DAM) solutions are expanding to include a range of functionality that serves the changing needs of marketers, corporate brand owners, publishers, and the businesses that serve them, such as print and marketing service providers. Read more »

Highlights of ADAM Software’s Media Intelligence Day 2012

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 Jan 27, 2012

Earlier in the week I had the pleasure of attending ADAM Software’s Media Intelligence day, its annual customer and business partner event. Organized for the 7th consecutive year, the day attracted a good sized crowd of about 200 people with diverse backgrounds, including brand owners, IT integrators, design agencies, print & marketing service providers, packaging trade shops, publishing companies, independent consultants, analysts, and other ADAM business partners.

If you are unfamiliar with ADAM Software, they are a leading Digital Asset Management (DAM) vendor based out of Belgium. The company has seen rapid growth and while still pretty small (about 36 people) they have managed to attract top enterprise customers, such as Adidas, AstraZeneca, IKEA, Lego, and other top brands, with their solution offerings. Their enterprise customers are served through IT integrators, while for smaller companies such as print providers or packaging trade shops they offer a cloud-based licensing model.
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Owning the Content Lifecycle: Adobe Acquiring Day Software

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 Jul 29, 2010

Yesterday, Adobe announced its public tender offer to acquire Switzerland-based Day Software for $240 Million ($USD), which is expected to close by the end of 2010. Day Software develops and sells content technologies, including CRX, a Java-based enterprise-level content repository, as well as CQ5, which can be utilized for Web Content Management, Digital Asset Management, and social collaboration. The move is an interesting, although not necessarily surprising one by Adobe, a company that has been fairly aggressive with strategic acquisitions over the past few years. Its recent acquisitions of Web analytics firm Omniture and online business platform Business Catalyst have underscored Adobe’s pursuit of moving beyond developing tools to create content, as well as its increased focus on digital content. The Day Software acquisition pushes Adobe further in these directions and brings up a number of considerations.

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