May 21, 2014
On May 14th and 15th, Adobe organized the fourth edition of its European Digital Marketing Summit with the theme “Re-Inventing Marketing”. The event helps Adobe to better equip marketersÂ for the rapid transition to digital, and to better engage with the evermore empowered consumer.Â The event, staged at the ExCel Centre in London attracted over 3,800 visitors from 47 countries, and represented a 30% increase in attendance compared to 2013.
At the conference, Adobe (and key partners) showcased their technological leadership and brought in a range of interesting speakers to share best practices, insights, and entertainment. Besides the main stage, they offered almost 100 breakout sessions on several topics, ranging from the latest technology trends on mobile, social, and multi-channel, to how enterprises can overcome organizational barriers between CIOs and CMOs.
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Feb 3, 2014
As we look back on the new product announcements from 2013, I have to admit that the year was largely overshadowed by drupa 2012 and the many new and exciting technologies shown there. We were especially eager to see the new B2 products enter the market in 2013, but it has proven to be a rather slow process. As analysts with many years in the industry, we experienced that launch schedules are overly optimistic side and that the actual product launches often seem to drag on forever. But the announcements from drupa 2012 seem to have taken these delays to a new dimension.
It seems that the duration from the first tech demo toÂ the beta test phase and then to final product is getting longer and longer. Admittedly the line between an early product demonstration and a technology demo is blurred. Many vendors take a cautious approach and label the new announcements as technology demonstrations. Also technology demoes may never end in a product at all. Still, prospective users want to know when they can expect a launch date of a new product or at least know when limited availability will start for early users. Read more »
Jan 13, 2014
The Consumer Electronics Show (CES), held January 7th to 10th in Las Vegas, is a chance for the public to see the newest electronic products that are making their way to homes and nearby retailers in the near future.Â This year’s show had several key themes, such as 4K Screen Resolution, mobile computing, and smartphones, but one of the most talked about technologies was 3D printing. Major announcements from MakerBot and 3D Systems created show buzz while highlighting next steps in the evolution of these technologies. The presence of 3D printing at CES gives InfoTrends time to reflect on how far 3D printing has come in the past few years, and what the future impact of these new product announcements will be.
Figure 1: CES 3D Sytems Booth - Source: vosizneias.com
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