Highlights of the SmartVideo Summit 2017

David Stabel
May 5, 2017

SundaySky recently held its fifth annual SmartVideo Summit in New York, NY. This year, SundaySky invited a couple hundred partners, customers, and analysts to discuss “The Art of Personalization.” SundaySky also used the Summit to update the community on its latest developments and strategic direction moving forward.

Jim Dicso, CEO at SundaySky

Jim Dicso, CEO at SundaySky

In the opening presentation, Jim Dicso, CEO of SundaySky, discussed the importance of scaling personalized customer engagements to tackle the strategic challenge of improving customer experience. This next generation of personalization is all about moving from simple (“Hello Jim…”) to individual/one-to-one personalization (“Just for you…”).

AT&T, Hilton Worldwide, Royal Bank of Canada, Verizon, and others shared their challenges and successes as they implemented personalized video campaigns as a mean to elevate their respective organization’s personalization capabilities. In addition to the presentations, there were networking opportunities, as well as a chance to speak with SundaySky’s senior management and specialists.

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Solution Focus: Ricoh ProcessDirector in the World of Workflow Automation

Pat McGrew
Apr 25, 2017

In another series of workflow blogs we have been walking through the path of auditing the current workflow in your environment and identifying ways to optimize through automation. It’s a long story that has been unfolding over many months. Along the way many have asked specific questions about some of the fine points of automation and what tools would be on the “must review” list.

The characteristics of the products you should review begin with the user interface. If you are going to add a tool to automate as much of the workflow as possible, the user interface – what you see when you are sitting at the computer screen – becomes a critical deciding factor. Does the layout of the screen make sense to you and the team? Does it provide access to the key pieces of information about each job coming through the production process?

How much automation does the tool allow? Automation that requires constant manual intervention is not really automation, but there is a delicate balance. Any automation scheme that allows for too much manipulation by the team on the shop floor eliminates the benefits that automation should bring.

Also consider the changing needs that will surround your workflow. We know from our research, including the most recent North American and European Software Investment surveys, that dealing with a high number of small jobs is the single largest headache in many shops. Looks for tools that make this easy.

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Dealers Seeking Growth Opportunities at ITEX

Steve Pearl
Apr 20, 2017

A number of Keypoint Intelligence analysts are covering ITEX 2017 in Las Vegas, Nevada this week. Here’s a mid-event account from Steve Pearl, Associate Director, Solutions & Services:

The pioneers traveled westward to find their future; the same is true for many dealers attending ITEX 2017 in Las Vegas. Dealers here can connect with leaders in the industry on the topic of managed IT services, cloud solutions, managed print, supplies management, service automation, financing, data analytics, search engine optimization (SEO), and much more.

Nearly 300 people attended the keynote session, and dealers visiting the exhibits are eager to learn how to expand their businesses. Unlike the original pioneers, though, dealers don’t have to take arrows in the process of securing their future. They can simply take advantage of all the expertise around them. More to come…

The interest is palpable. Attendees were eager to learn during Jeff Hayes' keynote

The interest is palpable. Attendees were eager to learn during Jeff Hayes’ keynote.

Reasons for growing revenue was on everyone's minds. That's why they are here.

Revenue growth is on everyone’s mind.

Jeff covering top dealer challenges

Jeff covering top dealer challenges

HP is very prominent at this show.

HP is very prominent at this show.

A New Entry in the Zone of Disruption: the Canon Océ VarioPrint i200

Jim Hamilton

Many of you will be familiar with the phrase “the Zone of Disruption.” InfoTrends has been using it to describe an interesting gap that has formed between two product classes: cut-sheet toner-based printers and roll-fed inkjet printing systems. The roll-fed inkjet models are extremely productive, but also carry with them a price tag of more than $1 million. The cut-sheet toner-based products are much more affordable, but typically don’t offer speeds much faster than 150 pages per minute. InfoTrends defined the Zone of Disruption as an opportunity for products with price points below $1 million, speed faster than most electrophotographic cut-sheet color printers, very competitive running costs, and production-oriented features (such as integrated finishing and advanced front ends). A handful of products have appeared in the Zone of Disruption over the past few years and this week a new one joined the fray: Canon’s Océ VarioPrint i200.

VarioPrint i-Series horizontal cropped

In most ways, the VarioPrint i200 is very much like the i300. It looks like it, has the same footprint, and virtually all of the same features. Two aspects differentiate the two products. The i200 runs at 194 letter size pages-per-minute (ppm) and the i300 runs at 294 ppm. There is also a significant price differential. Canon reports that the i200 is priced 20% below the i300. Although Canon did not announce pricing, InfoTrends expects that this would put the list price of the i200 at somewhere between $600,000 and $650,000. The i200 will be available in the U.S. in June through Canon Solutions America. The two products now form a product family that Canon is referring to as the Océ VarioPrint i-Series.

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Is it time for a Workflow Intervention?

Pat McGrew
Apr 17, 2017

Workflow ChaosBAs we come to the last few items in the Workflow Quiz it is time for some of the heavy lifting that comes with optimizing and right sizing tasks and processes in the workflow. Not everyone will be happy with the process because it uncovers their pet projects and sometimes lead to power plays that start with “this is how we have always done this job” and end with annoyed team members. Despite all of those risks, it is time to look at all of those places where it takes some type of manual intervention to get a job from start to finish.

Let’s start at the beginning. When you take on a job from a new customer, how much of the job setup requires a person talking to a person or a person talking with a group of people to get all of the specifications identified and coded into the system? Are there manual checklists sitting on a service representative’s desk in addition to what is in the system? Sticky notes on monitors in prepress and account management that detail what is missing in the job notes? If so, you have opportunities to optimise because all of those notes are taking time to manage!

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Geomarketing in your Workflow: Linking Seller to Buyer

Pat McGrew
Apr 13, 2017

When you look at the opportunities across the spectrum of marketing outlets the choices can be daunting. Which of the many channels should you use to communicate the value proposition of your product or service? There are hundreds of lines of blog content and millions of pages of guidance in books and magazine articles, and they all provide points to consider. What is missing in much of the guidance is a specific pointer to technologies that can help to change the marketing narrative.

One technology that is underused is geomarketing, the art and science of using location data in innovative ways. It can help to change the brand narrative by creating direct links between where the sellers of products and services can be found and the people who want to buy them. It can add valuable new revenue streams to the menu of services offered by marketing and print service providers. And while geomarketing techniques can work for any communication channel, marketing and  print service providers miss the opportunity to offer this valueable service.GeoServices - locr

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Key Take-Aways of Xploration 2017

David Stabel, Matt Swain and Pat McGrew

On March 28-30, Xplor International held its annual Xploration 2017 conference in Orlando, Florida, providing more than 60 educational sessions for vendors, service providers, enterprise attendees, and other industry experts from around the world.

xplor17

The educational sessions covered a broad range of customer communications management (CCM) and related topics including customer experience, workflow and automation, data management and compliance, e-presentment/payment technology and much more. This year, senior analysts from Keypoint Intelligence – InfoTrends hosted multiple educational sessions, participated in several panel discussions, and hosted a special Industry Analyst Workshop. Here are our key takeaways from the conference.

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Dover Corporation rounding up portfolio of digital printing technologies

Ron Gilboa
Apr 12, 2017

Last week Dover [NYSE:DOV] bought Caldera for 35 million euros. This acquisition is the third such recent move for Dover and expands their digital print capabilities to include color management, web-to-print, production workflow and automation.

Dover corp

Dover Corporation was a $6.8 Billion company in 2016, with global holdings served by almost 29,000 employees. The company’s holdings are in four key areas: energy, engineering systems, fluids, and refrigeration & food equipment. Over the past few years Dover has set its sights on the digital printing market and its related growth opportunities. This strategy has resulted in several acquisitions of which Caldera is the latest one. Preceding this acquisition Dover acquired MS Printing, a manufacturer of textile printing solutions in February of 2014) and followed this with the acquisition of JK Group, a manufacturer of inks for the textile industry, in October of 2015. These acquisitions of inkjet printing and inks companies were key to developing a value chain in digital printing, but one aspect was missing;  workflow. The Caldera acquisition helps round out the solution set.

Calder aLogo

Caldera, under the leadership of CEO Joseph Mergui, has been developing digital front-end solutions for wide format printing for over 25 years. Caldera provides a high-end color management, production management tools, web-to-print, automation and connectivity to most wide format type printers in this industry segment.

Over the past few years the Caldera team has focused on the demands of the sign & display industry and has begun to embed tools for advanced workflow solutions beyond simple RIPping and color management. The company has added job management, accounting, and production dashboards that allow print service providers to evaluate their production environment from job timing to ink consumption. Caldera also has begun to add solutions for emerging opportunities in industrial print segments and now offers solutions for textile printers and mixed environments for digital displays are in use side by side with printed output.

This acquisition will benefit both companies. Dover now has a workflow solution that integrates well with its existing assets, and through Caldera’s industry network they gain access to other markets. Caldera now benefits from the strength and market development capabilities of a large organization that sees digital printing in the graphics, industrial, and decorative markets as strategically important for future growth.

This acquisition is reminiscent of several others in this space, most recently that of AVT by Danaher, as well as that of Reggiani and Optitex by EFI.  A generation of innovative, smaller companies, are uniting with larger organizations for growth in digital printing and related areas. We expect these mergers and acquisitions to continue as industrial markets turn to digital printing as a mean to address end user demand for mass customized products.

B2 digital: less hype – but a lot more placements

Ralf Schlozer
Apr 11, 2017

Visiting drupa 2012 the new breed of B2-format digital presses for commercial printing seemed to outshine everything else. Despite all the ensuing hype, placements remained low and hopes for growth were dashed in the years that followed. At drupa 2016 B2 digital was already eclipsed in the headlines by other technologies, namely B1 digital, industry 4.0, and packaging/industrial print. It started to look like B2 digital would be a disappointment.

And so it comes as a bit of a surprise that B2 digital really delivered in 2016 – with a steep increase in placements, surpassing our forecast noticeably. According to our recently published 2013-2016 U.S. Production Printing Placements report, U.S. placements jumped from 25 units in 2015 to 80 in 2016. Western Europe did very well too as installations almost doubled according to our 2013-2016 W. European Production Printing Placements report. And all these numbers exclude packaging and label presses, which had a record year as well.

US & WE B2 placements

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Highlights of Adobe’s Marketing Summit 2017 in Las Vegas

Ashley Bilko
Apr 10, 2017

Recently at the Venetian in Las Vegas, Adobe employees, partners, customers, press and analysts gathered for the annual digital marketing conference, Adobe Summit 2017. With over 250 sessions this year, the event drew over 12,000 attendees—a 20% increase over last year’s participation—including more than 120 sponsors and 1,500+ partners.

Adobe Summit 2017 Welcome Banner

Adobe Summit 2017 Welcome Banner

The event took place over the course of three jam-packed days with a little something for everyone in attendance. Keynotes and break-out session topics ranged from cross-channel marketing, to customer experience, data-driven marketing, integrated marketing, mobile marketing, and programmatic advertising.

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2016 InfoTrends, Inc.

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