Jan 10, 2013
The Russian digital photography market which was once dominated by early adopters and hobbyists is becoming a mainstream market. Many of todayâ€™s Russian digital camera owners describe themselves as mainstream adopters of technology and family memory keepers or casual photographers. As market maturation is inevitable, it typically brings with it a decline in photo activity. InfoTrends research has found that the percentage of Russian respondents who report using their digital camera once a week or more often has declined steadily over the years. Additionally the number of photos taken declined gradually between 2009 and 2011 and appears to have settled in 2012.
Despite the market reaching maturation, the Russian market is still highly photo active and represents a growing opportunity for industry players. As the market shifts from early adopter to mainstream vendors need to ensure they respond to these changes. It is particularly important for stakeholders in the photo printing market to continue to nurture the Russian desire for printed photos through product innovation and investment in the channel.
The Russian Digital Photography Consumer Study is available on the InfoTrends report store. This document provides an analysis of the Russian digital photography market, spanning topics of digital camera ownership and use, photo printing behaviours, the role of photo merchandise, and the use of social networking sites. In addition to providing historical data to show how the market has changed over time, it explores various demographics to determine the most promising areas for continued growth.
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