Graph Expo Attendance Up Compared to 2011

Jim Hamilton
Nov 7, 2012

If trade show numbers can be believed (and let’s hope they can), the attendance numbers from the Graph Expo 2012 organizers are encouraging. Overall attendance was up by close to 3% and the all-important ‘verified attendee/buyers’ category was up around 2%. This is particularly encouraging in light of the staggering drop in drupa 2012 attendance. Yet before we all get too excited about this, keep in mind that this only amounts to about 270 more verified buyers than in 2011. The bigger increase was in non-verified buyers (presumably booth staff and maybe some analysts and press).

Graph Expo 2011 2012 Difference % Change
Participants (exhibitors & attendees) 20,451 21,022 +571 2.8%
Verified attendee/buyers 13,426 13,694 +268 2.0%
Unique buyer companies represented 8,026 8,252 +226 2.8%

In truth, I think that these slightly improved figures are related more to the relative health of the U.S. economy (compared to Europe) rather than a long-term indicator of any printing market strength. Even so, these numbers are better than I expected after walking the show floor. Given that the show opened on the day of the Chicago marathon, and continued through Canadian Thanksgiving, one can only imagine that without these things attendance could have been much better.

For additional InfoTrends perspective on Graph Expo, see my analysis piece on the top take-aways from Graph Expo 2012. The full analysis is accessible to InfoTrends’ Production consulting service clients and is also available in the InfoTrends document store.

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