Oct 26, 2012
I’ve recorded two videos with a visual commentary on Graph Expo. One is a print sample video and the other looks at some of the ‘loot’ that an industry analyst like myself might come away from the show with (pens, mugs, thumb drives, books, etc.)
The print sample video includes examples from EFI, Graph-Tech, Heidelberg, HP, Kodak, Konica Minolta, MGI, Pitney Bowes, Scodix, and Xerox. Obviously this is just a small selection of samples from the show floor. If there are others you think I’ve overlooked, please send them my way (Jim Hamilton, InfoTrends, 97 Libbey Industrial Parkway, Weymouth, MA 02189).
The other video is not really about print, though virtually all of the items have a printed component. Instead they tell the story of what some of the exhibitors are doing to promote their brands.
Those interested in the marketing aspects of trade shows may also be interested in a photo presentation of large-format graphics hung or mounted in the space outside the halls. This presentation is accessible to InfoTrends Production group clients on our client web site and will also be available through the InfoTrends Report Store. An interesting comparison of the same type of large-format marketing graphics for drupa 2004, 2008, and 2012 is also available.
If you’d like to see other Jim Hamilton videos, please check out the Jim Hamilton YouTube channel. Here you’ll find a selection of my print sample videos as well as videos that have been recorded at various industry events.
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