Connectivity and Intelligence Are the Keys to the Future

Ed Lee
Sep 12, 2012

Excerpt from Photo Industry Reporter’s State of the Industry 2012

The imaging industry has entered the Connected Era where consumer behavior and expectations are primarily driven by smart devices and online services. Consumer spending is being diverted from traditional digital cameras and photo prints to smartphones, tablets, apps, and social media. To stay relevant, traditional camera companies and photo print service providers need to align themselves with the forces of mobility, social media, apps, and cloud services.

The digital camera market is facing threats on many fronts. Household penetration of cameras is high, the economy is weak and consumer spending is cautious, which has led to slowing replacement rates of cameras. Perhaps the biggest threat to mainstream compact digital cameras is the smartphone. Smartphones have cameras that are good enough for many consumers and have the benefit of immediate sharing of photos and videos.

Nevertheless, camera vendors have the opportunity to develop exceptional devices that offer connectivity and stem the move away from cameras to smartphones. Digital camera vendors should view themselves not just as makers of cameras but as creators of connected imaging experiences, by providing Wi-Fi connectivity as a standard feature for most cameras and enabling third-party developers to create apps. If they don’t, they risk losing the majority of photo capture to smartphones.

The next stage of the imaging market’s development will be the Intelligent Era, where information-rich images will allow consumers to better manage their growing library of photos and videos. Metadata, smart devices, and cloud services will be key drivers. Imaging technology vendors, service providers, and social networks should develop strategies that support features such as semantic search, facial recognition and natural language interfaces while providing consumers with device and web-based services for better image sharing, viewing, editing, and management controls.

To read the full story, click here.

InfoTrends is actively tracking the imaging market’s transition from the connected to intelligent stages through our Connected Imaging Trends Service. Click here to learn more.

If you’d like to learn more about the future of the imaging market and you will be attending the Photokina Trade Show in Cologne Germany, please consider attending our InfoBriefing on the morning of Wednesday, September 19. Click here for details and registration info.

About the Photo Industry Reporter publication/article

The State of the Industry is changing. PIR editors asked leaders in the industry to offer their insights for its 2012 State of the Industry report. These leaders have provided their perspectives into what the year has brought and what we can expect in the months to come.

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