Photo Merchandise in China: Beyond Photo Books

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Jun 29, 2012

If you are looking for photo merchandise in the United States, the top sites that appear in a search engine are websites like Shutterfly or Snapfish. There, the product scope and promotional offers are focused predominantly on photo books, calendars, and greeting cards. In China, the top sites that appear in a search engine take the concept of photo merchandise a step further. While some sites, like Fujifilm’s SeeHere, have comparable product focus and promotional offering to Shutterfly or Snapfish, top sites like Dudencheng and Woxingwoying  offer a much more diverse range of products.

At Duducheng you can include personal pictures on products like pillows, T-shirts, puzzles, cups, magic squares (Rubik’s cubes), canvas bags, umbrellas, refrigerator magnets, and crystal gifts.

Crystal gift example from Duducheng.com

Rubik's cube example from Duducheng.com

 

 

These are special and sweet personalized gifts that carry sentimental value. The photo merchandise shown here is unique and very interesting. It’s representative of the type of gift-oriented photo merchandise available in China, where there is an appeal of creating an unforgettable gift like this instead of buying a generic one in a store.

A site called Woxingwoying has photo merchandise similar to Dudencheng.com with one product offering that stands out: bobble-head dolls.

Bobble-head dolls from Woxingwoying web site

Would you like that? If you want to be immortalized with one you love, you just provide a picture and they do the rest. Printed pictures are no longer the only way to capture an important image or special moment (such as a wedding). In the U.S., there are sites that offer similar specialty photo items like bobble-head dolls at Custom Bobbleheads.com.

Providing a wide variety of specialty photo merchandise is becoming a popular trend in China, and it brings in additional revenue for retailers in a fashionable and innovative way that was never possible before. While photo books and calendars will continue to capture the majority of the print merchandise volume, it is clear from the offerings on these two Chinese sites that other imaginative photo applications have the potential to delight customers in new ways.

Ao Li is a student at Northeastern University and an intern at InfoTrends. She is a native Chinese speaker and comes from the city of Shenyang in northeastern China. She has written previously on Chinese printing web sites and the print geography of China.

For information on InfoTrends’ activities in Asia Pacific, please contact Lior Meron.

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