Educate Customers to Print Smartphone Images

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Mar 30, 2012

Year over year, an increasing number of people are using their mobile phone as their primary camera. InfoTrends’ research reveals that almost a third of UK consumers report their mobile phone is the camera they use most often.

Average number of mobile phone photos taken, saved and printed (UK)

Average Number of Mobile Phone Photos Taken, Saved, and Printed (UK)

Many camera phones may not offer the image quality of digital cameras however they are the camera that most people carry with them at all times, with nearly half all of UK camera phone owners use their mobile phone to take photos at least once a week.

Between 2009 and 2011, there has been a 40% increase in the average number of photos taken among UK camera phone owners. This considerable increase can be attributed to improvements in quality and ease of use of camera phones. At the same time, the emergence of photo specific applications for smart phones are also a spurring consumers to take more photos with their phone and all of these factors have lead to an increase in the number of camera phone photos are being printed.

It is inevitable that installed base of good quality camera phones will increase. For this reason photo taking activity will increase and in turn the number of photos taken deemed worthy of printing will continue to grow. Although the number of prints originating from camera phones is very small, the increase in the number of consumers who take photos with their mobile phone combined with an increase in the average number of photos that are printed means that prints from mobile phone photos is a growing part of the print market.

Almost a third of UK camera phone owners say they see a day where their phone will become their primary picture taking device, with 12% reporting that it already has. There is great opportunity for photo services to drive print volume from camera phone photos. Vendors and retailers need to invest in generating awareness and educating consumer of how to print photos from mobile phones.

Consumers need to be informed about how easy and inexpensive it is to do. If vendors are successful in encouraging just a small percentage of consumers to print these images it will have a positive impact on the photo print market.

To learn more about mobile phone end-user behaviors in Western Europe check out InfoTrends’ online store:

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