Kofax Transform 2012

Anne Valaitis
Mar 16, 2012

The 2012 Kofax Transform event was held in San Diego earlier this week.  This Kofax event is a mix of partners, vendors, customers and analysts with a total attendance estimated at over 600.  They had a robust lineup of educational sessions targeted at the diverse set of attendees that would span 2 days (there were pre-conference product certification classes as well).

Kofax has undergone dramatic changes in the last few years; optimizing their own historic business, reorganizing their channel (down from 1200 at a high), managing through a tired economy (both in the US and EMEA), and acquisitions meant to expand and bolster their capabilities and portfolio.  Kofax remains a leader in enterprise scan and content capture with the lion’s share of licenses in this space.  In order to remain on trend, and looking to be agile with its business, Kofax made two significant acquisitions in the last 8 months, Atalasoft and Singularity.  Atalasoft is a development company that works with its DotImage SDK to image enable apps and portals.  Singularity, by contrast, allows Kofax to extend their reach into the business beyond capture and into the BPM market.

At the event, the main message was “capture enabled business process management”, and what that will mean for its customers, and resellers.  Executives such as CEO Reynolds Bish and CMO Martyn Christian spent time outlining the current business and then began to connect the dots for the future.  The future, according to Kofax, will be heavily influenced by mobile development and technologies.  They went so far as to provide a “preview” of a mobile app along with a strategy to integrate mobile into the capture continuum.

In terms of tone, I felt the event was well received from their partners and resellers.  The dust seems to have settled and generally the resellers feel positive regarding the path that Kofax is taking.  Customers I spoke with were happy with their implementations of Kofax, some being clients for years now.  It remains to be seen how Capture, DM and ECM vendors will weather the storm of acquisition and compression in the industry, last week’s announcement of Lexmark acquiring Brainware demonstrates the value of content capture in a total solution.

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