Feb 29, 2012
One interesting aspect of a company’s market impact is how much it is willing to spend on trade shows. Booth size, while not an exact measure of spending, does provide insight into a company’s level of investment. InfoTrends has explored this topic on a number of different occasions, most recently in a blog on Graph Expo 2011 called “Tracking the Digital Market through Graph Expo Booth Space.” With drupa 2012 right around the corner I decided to conduct a similar exercise. Here’s how we came up with the rankings. We based these on the show floor map that is displayed on the drupa 2012 web site and confirmed them where possible by public statements or private confirmations with the vendors. Keep in mind that this is an InfoTrends calculation, not official numbers from the drupa 2012 organizers.
Here is the end result, which compares drupa 2012 to drupa 2008:
Note: There is a bit of color coding in the table. Green on the 2012 side means that the company moved up from its position in 2008. Blue means the company dropped from their 2008 position. Red on the 2008 side means the company dropped out of the top 10 in 2012.
Heidelberg remains at the top, by quite a wide margin, which is a bit surprising considering that they no longer occupy two halls. Even so, their one hall provides them with a significant lead over #2 on the list, HP. HP moved past manroland, which dropped out of the top ten. Canon, with the acquisition of Océ moved from #9 up to #3. KBA, Agfa, and Kodak all moved up. Goss, Müller Martini, and Xerox are in a virtual tie for 7th place. Polar rounds out the list at #10. Goss and Polar are new to the top ten. manroland and Bobst dropped out of the top ten, yet remained in the top 30. Fuji, Konica Minolta, and Ricoh are all in the top 15 with Benny Landa’s new venture not far behind at #16. Though we don’t show it in the table, we calculated the numbers out to #30, at which point the distance between neighboring participants becomes very close.
If you are interested in more on drupa 2012, I recently completed a webinar on what I expect to see at the show. It is available as a free download on the InfoTrends web site.
One last item I’d like to point out is that if you really want to get in the drupa spirit you can listen to the drupa 2012 song. My preference has always been for the early oompah version (“drupa! drupa! International printing and paper fair!”) but I do have to admit a certain fondness for this new version and its lyrics (“Success has a name – d – r – u – p – a”). Here’s wishing that you find success at drupa 2012!
More blogs from Jim Hamilton