Mimaki Enters Latex Segment

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Feb 20, 2012

In this year’s wide format Road Map we made ten predictions for the wide format business. The number six prediction was “Other Vendors will Jump into Latex-like Solutions in 2012”. The idea was that HP is having such remarkable success with its wide format Latex printers having placed more than 10,000 Latex printers worldwide, that other manufacturers would enter the market, using large industry events such as ISA, FESPA, drupa, and SGIA as launch points in 2012. Last week Mimaki became the first to announce its own wide format Latex inkjet printers, the JV400-series.

The Mimaki JV400-series comes in 1.3M and 1.6M wide, Mimaki seems to be featuring a low power consumption feature but I think Mimaki should be leading with the fact that these printers have white ink, which is an emerging product characteristic on the wide format UV-curable inkjet side, but is somewhat unique outside of UV-curable inkjet.  More details on the Mimaki JV400-series (such as pricing) will be available this week when the printers are formally launched during Fespa in Barcelona.

InfoTrends is projecting a 25% compound annual growth rate in what we have been referring to as the “durable aqueous” segment which until now has basically only included HP Latex printers. The projection of 25% growth assumes that other suppliers would enter the market and the addition of a notable wide format graphics supplier such as Mimaki to the segment certainly fortifies those kinds of growth assumptions. We’ll expect additional wide format equipment suppliers to enter the segment soon as well.

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