A Two-Pronged Approach: Kodak’s Inkjet Substrate Strategy

Jim Hamilton
Feb 10, 2012

I’ve just completed a white paper on Kodak’s production inkjet substrate strategy. This is an important topic because the success of the new class of high-speed production color inkjet printers is closely tied to the availability of substrates that can produce good results on these devices. At the same time, the prices of those stocks have to fit the business model of high-volume printers. To achieve their substrate strategy, Kodak has taken a two-pronged approach. This includes working with paper mills to create affordable inkjet-treated stocks while, at the same time, developing an in-line inkjet treatment solution (called IOS – Image Optimizer Station) that allows users to have the greater flexibility to use a stock of their own choice.

Kodak Prosper 5000XL with IOS

Kodak Prosper 5000XL with IOS (the IOS is the second unit from the left)

In the white paper, we look at how Kodak has built its strategy on a foundation of knowledge in substrates, inks, color, and image quality. This white paper is the first of a two-part series. The second white paper will explore substrate strategies for achieving high-quality output on inkjet systems, and particularly how substrates can be leveraged in ways that may go against conventional wisdom. The first white paper is called “A Two-Pronged Approach: Kodak’s Inkjet Substrate Strategy” and it is available on the InfoTrends web site as a free download. I’ll post a follow-up blog as soon as the second white paper becomes available.

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