Billboard limitations

Tim Greene
Dec 18, 2008

The other day I read with interest this article (http://www.chinadaily.com.cn/life/2008-10/20/content_7121308.htm) about the government in Shanghai China banning billboards in some locations and establishing rules about the sizes of outdoor advertising in other public spaces. The text of the edict is only in Chinese, so I can’t read it, but the article above says that the rules limit the size of outdoor advertising in bus shelters to 2.5 meters wide and prohibit billboards in more than 630 locations in the city. This is big news because it is often said that the Chinese market has as many billboards as the rest of the world put together, and a large number of Chinese wide format printing equipment manufacturers have emerged to supply that market including WIT Color, Fei Yeung, GongZheng, Yaselan, RTZ, Beijing JHF, and Teckwin to name a few. Most of those domestic Chinese wide format printing equipment suppliers have made some efforts to serve the worldwide market with limited success. If other efforts to limit billboards and other printed outdoor advertising are made in China InfoTrends expects to see these globalization efforts increase dramatically. It is certainly possible that OEM arrangements would be considered as part of those initiatives.

For those interested, there is a ton of detailed information about signage rules and regulations in the United States available at the ISA web site (http://www.signs.org/Default.aspx?tabid=223).

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