In the News – July 15th

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Jul 15, 2011

InfoTrends is frequently asked to provide quotes and data for leading news outlets. Here are just some of the recent stories that InfoTrends information has been featured in:

Consumer & Professional Imaging

Grocery Chain is Phasing out Its Picture Processing Sites
Source: San Antonio Express News

In fact, Americans are expected to take just 1.4 billion photographs with film cameras this year, according to market research company InfoTrends. That’s  just a fraction of the 26 billion they took 10 years ago. By contrast, they’ll take 80 billion digital photos this year.

Digital Photography Trumping Film for Good?
Source: CBS News

David Haueter, associate director of InfoTrends, told CBS News, “We estimate that this year there’s around 36 million digital cameras being sold and on top of that you have about 200 million camera phones and smartphones that have a digital camera.”

Teen Hipsters Discover Joys of Analog Photography
Source: cnet News

Ed Lee, group director for InfoTrends, a market research firm for the digital imaging industry, suggests that one reason for increased film usage among teens “is that digital cameras have been in the mainstream market for over 10 years now and that there are many teenagers today that have grown up without shooting a roll of film. As a result, film is a novelty to them, and thus part of the appeal.”

Office Technology & Services

Solutions for Keeping it Green
Source: imageSource

InfoTrends, a leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, recently conducted a study that found the use of managed print services (MPS) in the United States “will reduce the consumption of paper in the United States by $2.6 billion in 2014.”

HP Saudi Arabia Enhances Office Productivity with New Workflow Solutions
Source: Zawya

“In recent years, IT organizations have been under tremendous stress to control and reduce costs while also investing in business process innovation,” said Jeff Hayes, president of InfoTrends, a market research and strategic consulting firm. “Successful organizations realize they need to strategically invest across their entire IT infrastructure including business printing.”

Research Firms Look at Opportunities in Emerging Markets
Source:  Actionable Intelligence

Research firms International Data Corporation (IDC) and InfoTrends recently announced conferences and research designed to focus on world regions undergoing rapid growth in IT spending, including printer and MFP adoption.

Production Printing & Media

Quark Introduces New Usability Features in Quark XML Author 4.0, Enhancing End-to-end Dynamic Publishing

Today’s consumers are incredibly savvy and many are basing buying decisions on user guides and other product specific information they find online. This means they are essentially treating a company’s technical documentation as marketing material, said Stephanie Pieruccini, research analyst for InfoTrends. It’s important that companies understand this trend and begin to create technical documentation for the Web and mobile devices that is not only accurate, but design-rich and compelling. One way to achieve both, and take advantage of this trend, is to start by implementing a dynamic publishing solution like those that Quark offers which combine XML authoring with cross-media publishing.

Océ Confirms Unchallenged Leadership in Continuous Feed Print Market

InfoTrends is an industry leader in market intelligence for the printing community. The institute reports that in 2010, Océ expanded its leading position to 30% in the production color continuous feed market segment with its Océ JetStream inkjet family and the Océ ColorStream 10000 Flex products. This places Océ in the top position for the second year in a row.

Has Print Lost its Poster Girl to Digital Signage?
Source: Output

“Despite the undeniable benefits of digital out-of-home there will still remain a need for printed posters for the foreseeable future,” adds Barney Cox, senior consultant for on-demand printing and publishing, Europe, at InfoTrends. “Some sites may lack the traffic to make screens cost effective whereas a print poster might be, and where they may be more prone to vandalism. In some cases an advertiser may decide that they want a campaign to be fixed for a longer duration — in which case print provides a lower cost platform and is complementary to screens.

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