A Video Look at Corporate Greeting Cards

Jim Hamilton
Jan 14, 2011

In this video I discuss the corporate holiday cards I received over the past month or so. Some of these cards were conventionally printed and some were digitally printed. The list of special effects include pop-up die-cuts, silver and gold metallic, embossing, and variable data tools such as personalized URLs, stamps, and QR codes. I also show two photo books that I received as gifts after attending industry analyst briefings.

Since I know that many will be interested in how the metallic effect was created on the HP Indigo card, here is a brief description: The stock it was printed on is from an Italian company called Fedrigoni (see http://www.fedrigoni.co.uk/for an English language web site and paper catalog). The paper is called Century Soho Sirio Pearl Platinum and the version used was the 300 gsm weight. White ElectroInk was used to create the drop out text and it also looks like it was used underneath the process colors to accentuate and brighten the end result.

It should also be noted how the Kodak NexPress card using the Dimensional effect gives the impression of gold on the ornament though it is just a four-color reproduction. The Dimensional effect not only gives the card a raised surface you can feel but it also makes the areas that it’s applied to look glossy, which is what makes the ornament such a convincing gold.

A selection of corporate greeting cards received by InfoTrends during the 2010 holidays

A selection of corporate greeting cards received by InfoTrends during the 2010 holidays

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