A Look at Production Digital Print News from Canon’s Expo 2010

Jim Hamilton
Sep 2, 2010

Canon Expo 2010 is taking place this week (September 1st through 3rd) at the Jacob Javits Center in New York City. It’s a huge, once-every-five-year event that Canon puts on for customers, partners, and dealers. It will go on the road to Tokyo and Paris later this year and there will also be one in Shanghai in 2011.

Canon Expo 2010 - We Speak Image Banner

What I found to be particularly interesting about this event is that Canon highlights possible product directions in its technology demonstrations. The Expo covers all of Canon’s product areas and had some fascinating areas dedicated to Canon consumer and medical imaging technologies, but they are a topic for another day. The focus of this blog will be the production digital print developments at Canon Expo.

For those interested in production digital print, the Expo has an area called “Canon and Océ: The Power of Synergy.” Attendees enter through an area focused on wide format imaging showing Océ and Canon products with the centerpiece of a vehicle-wrapped Mini Cooper. One news item from the first day was that Océ would pick up and sell Canon’s imagePROGRAF. This follows Océ’s announcement earlier this year that it would carry Canon’s imagePRESS C7000VP. Canon has yet to announce that it will be carrying any Océ products but InfoTrends expects that the first of those announcements should happen before the end of this year. It could be Océ’s VarioPrint 6000 series, which was represented at the Canon Expo by the VarioPrint 6320. Another Océ product shown at the Expo was the ColorStream 10000 Flex, which was printing a full-color show handout.

Canon-Oce: The Power of Synergy

Some will remember that Canon announced the imagePRESS brand five years ago at the last Canon Expo in a technology demonstration. The product came to market the following year. At a press conference Wednesday morning at Canon Expo 2010, the company announced the next generation of imagePRESS color products: the C7010VP, the C6010VP, and the C6010. These products have a new marking engine, more robust finishing, improved airflow, and new EFI and Creo servers. The top-of-the line C7010VP supports a duty cycle of up to 1 million impressions per month. The new imagePRESS models are expected to be available in the fourth quarter. Canon also showed (as a technology demonstration) the ability to add a clear toner using a post-processing unit. This resembles the clear toner capability of the imagePRESS C1+ but is handled by a separate in-line unit rather than as a fifth imaging station.

Canon imagePRESS C7010VP with Clear Imager

In another technology demonstration Canon showed a 150-ppm version of its monochrome imagePRESS technology. Currently the top speed of the imagePRESS 1100 series is the 135-ppm imagePRESS.

Canon monochrome imagePRESS 150-ppm technology demonstration

The first day of the show concluded with a keynote speech by Canon, Inc. chairman and CEO Fujiro Mitarai who spent 23 years in the United States and was president of Canon USA. He was named president of Canon Inc. in 1995. The core of his presentation was his description of Canon’s twenty-year “Excellent Global Corporation Plan.” Begun in 1996 this roadmap has moved the company through a series of initiatives including optimization, a focus on profit rather than sales, boosting of product competitiveness, sound growth, and now into an era marked by diversification and globalization. The fourth phase, to begin in 2011, will include a global headquarter management system with three regions: one in the United States, one in Europe, and one in Japan. Each region will manage a core global business and will develop and manufacture original products. This structure will help Canon achieve business stability against currency exchange fluctuations. Miterai also said that he expects to establish a fundamental technology research center in the United States. It is possible that this center would reside at the new Long Island headquarter complex that is slated for completion in 2013.

With a 2015 target of exceeding 5 trillion yen in net sales, Mitarai remains optimistic about Canon’s opportunity. As one looks at the existing and future technologies on display at the Expo, you can understand why he feels that way.

Receive a weekly summary of recent blogs and other exclusive content.

InfoTrends Resources

New InfoTrends Studies

More blogs from

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux