Do You ChannelCon?

Sheryne Glicksman
Aug 15, 2017

CompTIA ChannelCon event was held in Austin,Texas in August. It was an amazing event filled with tons of educational seminars, interactive events, several vendors, great dialogues along with fun things to do like participating in a 5K walk/run and going to an event where we were fitted for cowboy hats. Everything is big in Texas!

ChannelCon’s message of Be the Change was apparent throughout the event. Cool posters were on the wall all over the venue such as the one highlighted that I captured while walking to another session. Discussions around diversity drove home the need for everyone to focus on unconscious bias and prioritize inclusion to help change a rigid culture. I believe one of the most important elements to a successful digital transformation is a collaborative culture with diversity at top of mind. Diversity IT Matters.

ChannelCon3 (3)

Community forums such as Advancing Women in Technology, Advancing Diversity in Technology and the Technology Lifecycle Services held various meetings throughout the week. Women in Technology had a great discussion on the importance of mentorship including insights on reverse and pacing partner mentoring. Advancing Diversity had a launch party to kick off this new community and we were informed that the old ITSS Community now includes the MPS group and has a new name.

In one of the sessions, it was stated that disruptive trends such as Cloud, Mobility, Big Data, Automation and IOT will result in $2 trillion of IT spend in the future. These trends are creating different expectations from our customers as we change our conversations from product focus to the experience of impact focus. A large corporation we all know stated they are flooding the market with technical resources to help partners craft solutions. Many experts stated that subscription or pay as you go licensing programs will continue to emerge and new companies will be born in the cloud.

Customers will continue to look for partners who understand their business goals and drivers and can help them solve their problems. Sales reps & IT professionals need to move beyond conversations around speeds, feeds, solutions and have dialogues around business outcomes to eliminate the analog mindset. Sales and marketing departments will need to work closer together breaking down silos to drive brand awareness and a better customer experience for everyone.

Did you know that 90% of the world’s data was created in the last two years? This led to discussions on data silos inside companies, the importance of data driven decisions and the continued growth we will see with data along with future career opportunities in technical roles associated with data security.

It was noted that three breakthrough accelerators in 2016 were processing power, storage and bandwidth. Did you know processing power is doubling every 2 years and storage is doubling every 12 months? 5G bandwidth is next on the horizon which will provide us 100X faster connectivity, 50X faster data access and 90% less energy used. By 2030, over 100 billion devices will be connected. The number and nature of the devices that are connected to the internet are concerning to businesses with BYOD and Security at top of mind all related to the Internet of Things (IOT).

In closing with the future of technology, it was stated again that customers said they are using technology to drive business outcomes however many of these small to mid-size customers also stated they aren’t as confident yet in their internal IT staff. This gives opportunity for our future leaders in the IT world to help impact change. I would suggest taking the time to review all different types of candidates coming into the IT world today that can help make a difference in your business tomorrow and into the future.

Overall fabulous event. Look for details on next year’s ChannelCon and join me to Do ChannelCon in 2018.

 

 

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