Cefla Finishing Acquires a Majority Stake in JetSet Industrial

Ron Gilboa
Aug 4, 2016

Today, Cefla Finishing group announced that it had acquired a majority stake (60%) in JetSet Industrial S.r.l., a manufacturer and integrator of inkjet printing systems for a range of applications and industries. JetSet Industrial’s move into inkjet printing started in 2012 in Bergamo, Italy, which is also home of several other inkjet equipment suppliers.

Still a start-up in many ways, JetSet is a bespoke supplier of decorative printing systems for ceramic, glass, textiles, and woodworking materials. JetSet has the skill set to integrated technology as well as develop materials in support of their printing technologies. This makes the company a turn-key supplier to its customers. According to Hoovers.com, the company has eleven employees and generated $2.15 million in revenues in the past year. JetSet has also invested heavily in their core capabilities for inkjet system integration.

JetSet Wave Integrated Color Single-Pass Print Head Module

JetSet Wave Integrated Color Single-Pass Print Head Module

Cefla is a 443- million Euro Company with four divisions:

  • Plant Solutions (civil and industrial plant engineering for the energy sector)
  • Shopfitting (shop equipment and customized retail outlet solutions)
  • Finishing (machines and complete plants for coating and finishing)
  • Medical Equipment

This majority share acquisition will align JetSet Industrial with Cefla’s Finishing division. Cefla’s Finishing division entered the digital printing for woodworking applications in the past few years using technology initially developed for ceramic arts by Pixart. These products include scanning printheads as well as single-pass UV inkjet printing systems.

Cefla Pixart Single Pass

Cefla Pixart Single Pass

Alberto Maestri, Managing Director of Cefla’s Finishing division, says: “Acquisition of Jet-Set is a key move for us. It enables us to significantly increase the know-how, already existing in our company, in a sector – that of digital decoration – with huge potential for growth, both on Cefla Finishing’s reference markets as well as alternative sectors such as plastics, fibre cement and metal, in which the company has been investing for quite some time. We are sure that the top-level skills that exist in Jet-Set and their cross-market experience will allow Cefla to develop a highly innovative product for its businesses, at the top of its category in technological terms.”

Sergio Ferrari, founding member and Managing Director of Jet-Set, adds: “Cefla is an ideal partner for us; thanks to its financial strength and key presence on international markets, we will be able to carry on focusing on our core business, that of Research & Development and innovation in the field of decorative industrial digital printing. This is our passion and the reason why we set up this company.”

JetSet R-Series-Machine

JetSet R-Series-Machine

These quotes show that Cefla is looking for growth opportunities that allow its finishing business to venture beyond woodworking into other industry segments. For its part JetSet, though innovative and advanced, needs investments to translate its investments into commercial success. It will be interesting to see how Cefla and JetSet maintain a balance between supporting existing product lines and diversifying into new industry segments. This could broaden not only JetSet’s market reach, but also indicates that Cefla Finishing is looking to enter new industry segments.

The coming of age of production inkjet is a driving force in a range of applications and industries. A flurry of mergers and acquisitions and partnership activities in the past few years are indicative of this growth. Examples include acquisitions such as Brother & Domino, Epson & Robustelli, Dover & MS, and EFI & Reggiani. Partnerships also abound, including Kodak & Bobst and Xerox & KBA. Companies like Barberan, HP, Hymmen, Konica Minolta, and SPG Printing are also very active in inkjet packaging and industrial printing.

InfoTrends estimates that decorative production is about $500 billion in overall product value. This is for markets in which printing is an integral component in the manufacturing process and the value chain. These markets are driven by the constant pressure to add mass customization capabilities to otherwise mass-produced products. Rising to this challenge, equipment suppliers are developing market-specific solution because each decorative industry has its own unique requirements regarding client interaction, production workflow, and materials interaction. Inkjet technology can allow these markets to reinvigorate their existing supply chain structure, which is now severely challenged by customer desire for true just-in-time, inventory reduction, and customized printing.

The news from Cefla and JetSet Industrial is evidence that digital technologies will continue to change printing supplier landscape, as well as tackling the unique requirements of many decorative applications that can benefit from these technologies.

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