Aug 31, 2015
Generations have a significant influence on consumers’ digital and mobile photography habits. According to InfoTrends’ lasted report, Digital and Mobile Photography in 2015: Millennials vs. Gen X and Boomers, older Millennials, age 23-34 years old, are the most photo-active group when it comes to use of a digital camera and the number of photos taken. On the other hand, young Millennials, age 15-22 years old, are most likely to use a smartphone as their primary camera and capture the most photos on their phones.
When it comes to sharing mobile photos on social networks, there are some dramatic differences between generations. Facebook was used by almost everyone who posted digital camera photos to a social network, but its usage was not as high among mobile photographers. This may be because of the variety of other apps that are available to share photos from mobile phones. Some, like Instagram and Snapchat, are designed as mobile-only platforms.
Younger Millennials are using the widest variety of social networks for sharing. The use of Instagram is not far behind Facebook. Twitter, Snapchat, and Tumblr are popular services as well. Older Millennials are Instagram users, but are not as active on other services as their younger counterparts. Use of social networks, other than Facebook, was not very popular among Generation Xers and Baby Boomers.
Generational analysis is growing in importance. InfoTrends believes that data on Baby Boomers can provide insight into the market of the past, while information about Generation Xers sheds light on today’s market and Millennials can give us an idea of where the market might be heading in the coming years. Vendors looking to reach out to these generations will need to understand the differences when choosing how to reach each generation.
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