Jul 2, 2015
The 14th Edition of the Xerox Rochester International Jazz Festival (XRIJF) wrapped up on Saturday, June 27 after nine days of 320+ shows, including 90+ free concerts at 19 venues with 1,500+ artists. In addition to listening to some great music, the in-plant executives in attendance had the opportunity to attend a Xerox educational session where they could learn how to “Amp Up their In-Plant.”
The session opened with a keynote speech from Barb Pellow, Group Director at InfoTrends. She shared her perspective on what it will take to reinvent in-plant operations in today’s environment. Pellow stated, “Nearly every industry is undergoing a major transformation that is being driven by new and emerging technologies. None has been more heavily impacted than the printing industry, and this is only exacerbating the challenges that in-plant managers face today. The key is to disrupt the status quo long before there is a need to do so.” According to Pellow, successful in-plants must build a vision, retool their services, reinvent their customer bases, expand their sphere of influence, properly position their new offerings, invest in operational excellence, and instill a culture of innovation.
Bruce Collier, Vice President of LEO (Large Enterprise Operations), also shared his view on the ingredients that in-plants need to truly transform into services-oriented providers. Collier noted, “Effective and relevant communications are key if you hope to achieve your business objectives. One of the biggest challenges—and biggest expenses—that an organization can face is creating effective communications. By utilizing in-plants to their fullest potential, you can produce high-value communications in the most cost-effective way.”
Figure 1: Bruce Collier at XRIJF
A customer panel comprised of four in-plant speakers shared recommendations on how to make in-plants more effective. The speakers included:
- Marcie Carr, Director of the Commonwealth of Pennsylvania
- Cathy Skoglund, Manager of Operations & Business Development at ASU Print and Imaging Lab
- Scott Gourley, IT Manager at Erie Insurance
- Rex Dietrich, Manager of Printing and Duplicating Services at Embry-Riddle Aeronautical University
Recommendations included emphasizing web enablement to drive volume, establishing the in-plant as a communications hub, and delivering large format solutions to end customers.
Figure 2: The Customer Panel at XRIJF
Technology was at the forefront of the event. Fred DeBolt, Xerox Vice President of Technology for LEO, discussed Xerox’s continued investments in digital color technology (cut-sheet and inkjet) as the market evolves. A group of software experts from Xerox and its partners reviewed the value-add associated with workflow solutions and provided strategies that in-plants should pursue in implementation. There was also a complete technology tour of the Gil Hatch Center.
Figure 3: Tour of the Gil Hatch Center
In addition to educating clients on its technology, the Xerox team hoped to highlight how this technology could be used most effectively. They provided participants with an array of personalized products produced on Xerox equipment using specialty media, including candy bars with gold wrappers, Industry Application Kits, the latest edition of Digital Hot Spots magazine, and fresh new packaging solutions stuffed with goodies!
A fabulous night of Jazz featuring a Tedeschi Trucks performance topped off the event. The overall message was clear—change is a way of life for the in-plant market. Today’s in-plants will face continued pressure to re-invent their businesses. Xerox clearly communicated its commitment to being a partner when it comes to Amping Up the In-Plant!
More blogs from Barb Pellow