Apr 16, 2015
Three trends from last week’s ISA 2015 stand out as I think back on the show:
- HP’s PageWide announcement, press event, and booth tours garnered the early attention and will represent a validation of the high-speed color, single-pass when the first product becomes available sometime in July 2015. That being said, Canon with its Memjet-based single-pass offerings (such as the ColorWave 900 & 700) can also look forward to a lift in sales as new attention is paid to this market segment. The first available product in HP’s PageWide XL Series will be the 30-PPM XL8000. To follow will be the 14-PPM XL 5000 (November 2015) and the 8-PPM XL4000 and 12-PPM XL4500 (January 2016). All products in the series are four-color and support a 40-inch print width. The speed is the prime differentiator.
- HP took the second trend place with an extension to their current Latex product offering, the model 370. The HP 370 Latex Wide Format Printer is simply a line extension of the HP 360, a current best seller in their product line. The 370 offers a three-liter bulk ink system and remote monitoring capabilities by smartphone and tablet.
- The third trend is not really a product offering, but in its press conference EFI offered analysts a detailed view of their growth trend and a description of how they’ll get there. EFI has booked impressive results and are offering a view that LED curing across their whole product line creates new market opportunities as media expansion across a wider application range occurs. A good example of this is the growing installed base of EFI’s H1625 offering, which is now at 500 units.
As the sign graphics industry matures and spreads out into new business categories each of these products have a role in the multi-dimensional opportunities that are unfolding.
In closing, show attendance for ISA 2015 was reported as 20,000 which is a respectable number, but when polled, many vendors commented that traffic seemed light. One thing for sure was that location was critical to booth traffic, since the outer wall and some other obscure locations hampered some exhibitors’ visibility.
InfoTrends will be preparing a more detailed ISA 2015 report for its Wide Format Service clients. This will include announcements from Canon, Durst, Epson, Mimaki, Roland, and others.
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