Open Text Analyst Event

Anne Valaitis
Jan 18, 2010

I had the opportunity to attend the Open Text Analyst Event in Boston on January 13th. This annual event provides Open Text the opportunity to share their current marketing and product strategy plans.  The event format seemed to follow others I have attended as well as past Open Text events (there were no show stoppers or game changing announcements this time around). Open Text provided information to the hungry analysts by way of plenty of powerpoint to chew on in the morning session.  The sound of laptops and tablets tapping away (I chose old school pen and composition notebook) was the background hum to each presenter.  The executive team, some of which are relatively new to Open Text, each presented their area of expertise and built upon the last digging slightly deeper as we went along . In an effort to change the tone (and maybe to push back the post luncheon yawns),  the afternoon provided a “speed-dating” (we all joked about it) atmosphere, sitting with select members of the executive team for short bursts of time.

If you don’t know who Open Text is, they are a multi-national company that manages content for hundreds of brands (BMW, Sony, Citibank, Pfizer and Coca Cola just to name a few) and states more than 100 million users in over 50,000 deployments worldwide. So if you don’t know Open Text, you certainly know the companys whose content they support.  And there is no shortage of content, content that is growing exponentially every day, in fact there is an explosion of content from email, text, social media, traditional business applications, newspapers, video, music and books.

Open Text is essentially an ECM vendor and over the years has amassed many different brands including: Vignette, Hummingbird, LiveLink and Captaris to bolster its position and portfolio. Acquiring many discrete businesses has been no small endeavor and in fact has taken time to rationalize under one “Suite” or umbrella offering. Open Text demonstrated how the suite will serve all layers of the enterprise experience from the user level to process level integration and to the base library level. It remains to be seen just how successful this unified message will carry, Open Text themselves admits a lower than preferred penetration into existing customers

And how is Open Text innovating for the future…by learning to play the game Halo…no seriously, Tom Jenkins, Open Text Chairman and Chief Strategy Officer, shared with us his newly acquired skill as a gamer, this Jenkins admits, provides him the ability to truly understand how this next generation consumes content digitally, and their expectation of the digital experience…it was probably fun too!

Expect Open Text to go deep this year…to the heart of the customer, the heart of their own business all with a focus on innovation and mobility.

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