Feb 10, 2015
On January 20, 2015, Objectif Lune, a provider of Customer Communications Management (CCM) solutions headquartered in Montréal, Canada, announced the worldwide introduction of its new flagship product: PlanetPress Connect. PlanetPress Connect is based on a newly developed technology platform within Objectif Lune’s product line up. With this new platform, Objectif Lune broadens its market focus with data-driven interactive business communication automation and optimization. It also will focus on the Electronic Data Exchange (EDI) space, a new market for Objectif Lune. Within this new market Objectif Lune wants to position PlanetPress Connect as a bi-directional data exchange tool for integration services.
PlanetPress Connect has been developed completely from the ground up over the last three years and marks a new milestone in Objectif Lune’s product portfolio. It’s a modern composition solution that has strong data normalizing and automation capabilities, as well as native HTML support for true multi-channel output.
The benefits of this approach are threefold:
- Separation of design and composition; the composition engine can ingest any (existing) XML/HTML format that conforms to its specification. This opens up IT integration opportunities where PlanetPress Connect can be embedded in web or mobile applications to drive multi-channel output, including print.
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