Frankly Speaking: There Will Always Be a Printing Industry

Frank Romano
Dec 1, 2014

The skeptics have all but written us off
The pundits call us a sunset industry
Misguided marketers think electronic substitution replaces print
But print will prevail

Yes, some print has become electronic
But you cannot replace all print
An e-greeting is not the same as a beautiful card held in your hand, today and decades from now
Digital photos look great on a screen, but your grandkids will never see them in the future unless they are printed

Yes, there will be print forever
There will be a printing industry forever
For packaging
For real books that record our memories
For direct mail
For posters
For promotional material
For the many products that cannot be reduced to zeros and ones

Print cannot die
It can only become better
When you want to impress, motivate, influence you will use print
Print alone
Or, print and electronic communication

Print is special
It activates multiple senses
It is 3-dimensional and tactile
It says to the receiver that the sender cares
It makes communication glorious

The use of print is wrongly considered un-green
Yet, print uses little energy and pollutes less than electronic methods
Printers have been great stewards of our environment

Yes, print is special
The naysayers may have their day
But print will have many days
Now and far into the future
Your life will be enriched by print
And by the people who make print
The printing industry

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