Samsung Reveals Exciting New Product at Annual Dealer Event

Allison Correia
Oct 21, 2014

On September 10th through 12th Samsung’s Enterprise Business Division held its annual Print and Imaging National summit for Samsung dealers at the Hyatt Regency in Dallas, Texas. The conference was designed to educate attendees on Samsung’s strategy and vision for the future, introduce new lineups of products and technologies, and enlighten dealers on new marketing implementation/execution plans for pushing these new products. Approximately 300 people attended the event, including dealers, ISV partners, and analysts.

Attendees heard from several Samsung high executives during the opening welcome general session including President of Samsung Electronics America, Tim Baxter, Senior Vice President Sales and Marketing, Tod Pike, Vice President of Sales and Marketing for Printing Solutions, Matthew Smith (who joined the Samsung team in May 2014), and Senior Program Manager, Kasey Kim. Tim Baxter emphasized that Samsung is “relentlessly focused on bringing innovation to market.” Samsung has laid out audacious goals for its EBD printer business, and announced they are focusing on B2B growth, and B2B vertical orientation. They launched a new “Smartify” marketing campaign to achieve these goals.

The most exciting news of the event was the announcement of a future product- the MX7, a new family of A3 MFPs with speeds of up to 60 ppm, scan speeds at over 100 ipm, and larger duty cycles due to new drums that offer twice the rated print volume. The UI is most impressive, basically serving as a tablet hooked into the hardware. This device will be available sometime in 2015. With this announcement along with the recent release of several new MFPs to their portfolio, Samsung is certainly gaining more footage in the A3 area.

New Future Product- MultiXpress X7 Series with finisher

Along with the announcement of new hardware, Samsung revealed their vertical market strategies focusing on six major categories: transportation, education, retail, hospitality, finance, and healthcare, and partner solutions they are utilizing to target each. These details, along with more information regarding Samsung’s new Smartify campaign, dealer support, and company strategy/goals can be found in InfoTrends’ recently published analysis Samsung’s Printing Solutions National Dealer Summit 2014: Think Big. For more information about this analysis piece please contact Scott Phinney at scott.phinney@infotrends.com

 

 

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