Mobile printing hot topic in September

Christine Dunne
Oct 1, 2014

In September, several vendors made announcements related to mobile printing, or with implications for printing from mobile devices.

Epson America announced that its latest inkjet devices are its first Mopria-certified printers. The company also launched the Epson Connect Solutions Finder to “help mobile users make sense of the numerous mobile printing solutions and apps currently available.

Screenshot from Epson Connect Solutions Finder webpage

Samsung has acquired mobile cloud printing solution provider PrinterOn. According to Samsung, the purchase is expected to reinforce Samsung’s expansive mobile ecosystem especially for the company’s B2B customers. PrinterOn then announced a new version of its enterprise software with several additions, including wide area network iOS printing, IPP print server and Oracle compatibility, as well as support for Fuji Xerox MFP-based reporting when using Equitrac.

In other mobile print news, Xerox published a blog post highlighting the availability of the Mopria Alliance’s Android plug-in for a variety of its ConnectKey-enabled devices.

Analysts’ insight

Some of these announcements have implications for simplifying the experience of printing from mobile devices. Xerox’s endorsement of the Mopria plug-in is a significant step for the industry, given that the plug-in is designed for easy printing to a variety of printer brands and not just Xerox devices. Epson has also highlighted the Mopria plug-in its most recent press release, in addition to its proprietary “Epson Connect” solutions and new Epson Connect Solutions Finder.

InfoTrends believes the mobile print solutions finder, with its search capability and range of possible solutions, is an industry first that could be adopted by other vendors. The challenge, however, is finding the right balance of possible mobile print options to keep everything simple. If there are too many options, there is a likelihood that users will continue to have questions around how best to print from their mobile devices.

Samsung’s purchase of PrinterOn is a testament to Samsung’s growing focus on the business and enterprise print market. The purchase gives Samsung resellers potential for incremental revenue while affording customers a proven option for secure cloud printing. PrinterOn’s strong footprint in the public printing space may further facilitate Samsung’s expansion into the B2B market.

Missing from our mobile print round-up is Apple, whose latest devices (the iPhone 6, the larger iPhone 6 Plus, and the Apple Watch) incorporate a type of near field communication (NFC) that reportedly does not support printing. This lack of print emphasis is consistent with the decision to exclude built-in print capability from the first version of Microsoft Office for iPad.

For vendors seeking more insight on the mobile printing landscape, consider signing up for InfoTrends’ upcoming multi-client study on mobile devices and their impact on print.

This post is an excerpt from InfoTrends’ Digital Peripherals Solutions News Analysis: September 2014, a round-up and analysis of printer and MFP-related news from the month of September. For more information about InfoTrends’ Digital Peripherals Solutions deliverables/consulting service, please contact Scott Phinney at scott.phinney@infotrends.com.

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