HP expands further into business inkjet with new enterprise devices

Christine Dunne
Mar 25, 2014

In spring 2013 HP shook up the office printing industry with the introduction of the Officejet Pro X page-wide business inkjet devices. This spring HP is going further and has launched an enterprise version of the Officejet Pro X series.

Design of HP's new Officejet Enterprise Color MFPs/single-function printers

InfoTrends has taken a keen interest in the development of the business inkjet category. A global study revealed that laser users were willing to accept the idea of inkjet technology in the office more readily than perhaps many in the industry previously realized. It is therefore with great interest that we have received one of the new models to test in our own office.

The Officejet Enterprise Color series incorporates many of the features typically found in HP LaserJet Enterprise devices, including full solutions support, more robust scanning, and an 8” touch control panel. Like the original Pro X device, InfoTrends has received one of the new models—the Officejet Enterprise Color Flow MFP X585z— to try out at our U.S. headquarters over the coming weeks. This particular model is the top-of-the-range “Flow bundle” model, which includes HP EveryPage, a single-pass duplexing ADF, 100-sheet ADF input capacity, embedded OCR, Save to SharePoint, and a pull-out keyboard.

First impressions

The initial experience remains similar to the original Officejet Pro X.

Officejet Enterprise Color Flow MFP X585z in packaging

Unpacking and setting up the device are much the same, with just a few minor differences:

  • No ColorLok paper sample has been included with the Officejet Enterprise Color series.
  • The installation guide informs the user to avoid touching the metal connector portion of the ink cartridges – a welcome improvement.
  • The new device is noticeably bigger and heavier weighing in at 80 pounds (36.3 kilograms) compared to 53 pounds (24 kilograms) for the original model.

Officejet Enterprise Color Flow MFP X585z (right) compared to our HP B&W LaserJet 4345 MFP

As part of our research into attitudes about using inkjets in offices, there was a tendency for people to believe that inkjet printers are not sufficiently robust for use in business environments.

Source: Is Inkjet Printing Ready to Transform the Office Printing Environment?

The design of the original Pro X series and the increased size of the new enterprise versions go a long way to dealing with this objection. As the photo clearly shows the current enterprise version is the same size as our existing LaserJet 4345 MFP.

Plans to test the device

Over the next few weeks, InfoTrends employees will test the Officejet Enterprise Color Flow MFP X585z in a regular office environment. We will make a point of trying out all the new functionality, and will blog about our feedback as well as the price and running costs of the new series. As with last year, this is not going to be a detailed technical evaluation but rather a real-world road test of the device in a business setting.

The initial response to the new device has been positive. Colleagues have already commented on the attractive design and the responsiveness of the touchscreen. As first impressions do count our IT team has noted the simplicity of set-up. According to Tuan Pham, InfoTrends’ IT support specialist, “When you think about it there are not many parts to fiddle around with and that’s a good thing.”

For further information on the global study into customer attitudes towards the use of inkjet technology in business settings please contact Scott Phinney at scott.phinney@infotrends.com.

Zac Butcher contributed to this post.

Receive a weekly summary of recent blogs and other exclusive content.

InfoTrends Resources

New InfoTrends Studies

More blogs from Christine Dunne

2012 InfoTrends, Inc.