Digital Signage Continues to Evolve in Japan

Masato Atoda
Jun 18, 2013

The most recent Digital Signage Japan event took place from June 12-14 in Makuhari Messe, Japan. The show attracted 85 exhibitors and approximately 130,000 visitors.

This year’s trends included low cost, compact size, energy efficiency, simple content creation, easy updating, interactive functionality, and mobility. One interesting example of interactive functionality at the show involved signage with an embedded camera, a motion sensor, and Kinect. When these signs detected a human approaching, they would display the most appropriate digital signage. Furthermore, using the non-contact IC card that is built in to some mobile phones or smartphones, or leveraging a QR code/2-dimension bar code to access and display augmented reality contents on a portal site, some of these displays were even able to connect to social networking sites and update in real-time.

In the Intel corner of Microsoft’s booth, there was a demonstration that enabled visitors to have conversations with cartoon characters. The characters were able to react to human activity and language using image recognition, voice recognition, and speech synthesis technology. This system has been adopted by a cartoon store in the Akihabara district of Tokyo.


On July 18, InfoTrends will hold its Wide Format and Specialty Jetting conference in the Shinagawa, Tokyo Conference center. During this conference, we will be discussing some of the newest trends concerning label packaging, textiles, ceramic/tile, printed electronics, and 3D printing. A full-day conference with 11 sophisticated sessions will go beyond digital signage. InfoTrends will have 4 analysts present at the conference, so don’t miss the chance to explore the hottest topics in the wide format & label packaging market! For more information, visit web site or contact us at info@infotrends.co.jp.

Receive a weekly summary of recent blogs and other exclusive content.

InfoTrends Resources

New InfoTrends Studies

More blogs from Masato Atoda

2012 InfoTrends, Inc.