Over the past several years, marketers across all industries and categories have become obsessed with Millennials—what are the best ways to reach them and help them form meaningful connections with brands? Because Millennials have a unique sense of self and a non-traditional approach to life stages, marketing to this captivating generation has been a challenge. Marketers are only just beginning to understand Millennials, but there’s a whole new game in town with the rise of Generation Z. This is the first generation of consumers that was born into a digital world, and these individuals don’t know life without the Internet, smartphones, tablets, and social media. What are the best ways to engage with this up-and-coming and always-on generation?
Although generational start and end dates are imprecise, Millennials—also called Generation Y—generally include those individuals born between the early 1980s and the mid-1990s. Meanwhile, Generation Z individuals—also called Post-Millennials or the iGeneration—were born after 1995. As yet, there is little consensus about ending birth years for this group. Millennials were coming into young adulthood at the turn of the century, and the oldest of this group are now about 35. Some have been in the workforce for quite some time and have already begun to reshape Corporate America. The oldest Gen Z individuals are only beginning to graduate from high school/college and enter the professional workforce, so only time will tell what changes this group will bring to the workforce of tomorrow. Gen Zers may be too young to have affected the workplace as yet, but they are already having a profound impact on family purchasing habits and the retail marketplace.
In January 2017, IBM and the National Retail Foundation released a report entitled Uniquely Generation Z: What Brands Should Know About Today’s Youngest Consumers. This report surveyed over 15,000 Gen Z individuals between the ages of 13 and 21 and also conducted interviews with 20 Senior Marketing Executives to determine how these consumers engage with brands. As this generation continues to come of age, they will have a major impact on future communication strategies. Read more »
The HP Digital Solutions Cooperative (Dscoop) has been a mainstay of event calendars for Indigo users for more than a decade. Over the past few years HP has moved to include users of their other print technologies, including Scitex, DesignJet and PageWide Web Press. While in past years the HP PageWide Web Press team held their Jetcomm event in advance of Dscoop, this year the Jetcomm sessions were integrated into the main Dscoop agenda alongside tracks dedicated to Business & Leadership, Operations, Sales & Marketing, and Technology & Innovation.
Dscoop is part tradeshow and part education event, with an agenda that included A-List keynotes and mentalist Lior Suchard as emcee. The sessions were the expected array of customer success stories, successful selling solutions and product reviews, but there were also a variety of sessions covering finishing, packaging and 3D printing, all of which rank highly in KeyPoint Intelligence / InfoTrends surveys as target expansion opportunities for print service providers (PSP). Read more »
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Mal Baboyian has 45 years of industry experience, an extremely long job title, and a lot of responsibility at Canon. He’s the Senior Vice President of Canon U.S.A.’s Business Imaging Solutions Group for Océ Product Marketing and Support. This covers a wide range of Océ-branded products, including two exciting new devices: the ProStream continuous-feed color inkjet printer and the Colorado 1640 64″ wide format UVgel roll-to-roll printer. This week at the One Canon press/analyst event in Boca Raton, Florida was the worldwide unveiling of the Colorado 1640 and Baboyian thinks it is Océ’s most important wide format graphic arts product introduction in 25 years. To say that he’s excited about this product would be an understatement—and this is a man who has seen quite a few wide format products. For one, he has helped Canon Océ to reach 6,000 unit placements worldwide in the very successful Arizona product line.
Here’s a quick summary of why Baboyian is so excited about the 1640. First off, it is very fast and quite affordable (MSRP, $58,000). Ink consumption and overall running costs are projected to be at quite attractive levels. In addition, the new Canon-developed UVgel inks have a large color CMYK gamut, give off little or no odor, dry immediately, and use low-temperature LED curing. Some very innovative supply and quality control features (to be explained shortly) top off the list.
Sprint Vector, dubbed an adrenaline platformer, appears to have solved one of the issues that has been plaguing virtual reality (VR) experiences: movement. Until now, running in VR often produced disorientation and nausea. To combat this issue, many current experiences are designed with the user in a constant sitting position, or possessing limited means to “teleport” around an environment. Sprint Vector takes a different approach:
At this time of year vendors and users of digital print technology have a spate of events that qualify as vendor-specific tradeshows, ones hosted or sponsored by individual equipment suppliers. Among the best known are two that just took place, namely Hunkeler Innovation Days (February 20-23 in Lucerne) and Dscoop (March 1-4 in Phoenix, Arizona, for HP users). A third event, coming soon, is a pure play in digitally printed packaging and well worth visiting—the Xeikon Café that will take place in Belgium on March 27-30.
GMC Software (GMC), a Neopost Digital Company, recently hosted two events in Europe. On February 14th, it held its first EMEA analyst summit in Paris, France. The following weekend, it hosted its Service Providers Executive Advisory on Lake Lucerne in Switzerland. InfoTrends was invited to participate in both events.
The EMEA analyst summit included discussions around GMC’s latest major product release, R11, the future state of customer communications technology, and GMC’s future strategy. In addition to presentations of Henri Dura, COO at Neopost Enterprise Digital Services (EDS), Scott Draeger, VP Product Marketing at EDS, and several other product managers at GMC, there was ample opportunity for 1:1 networking with the leadership team.
As for the executive advisory board, GMC did a great job of pulling together a group of 13 service providers and 15 representatives from various countries in Europe, Latin America, and Asia Pacific. Attendees received updates from leadership at GMC on enhancements to the offering, discussed market disruption and service expansion opportunities during the session, as well as shared best practices and provided input on how GMC can continue to evolve its offering to best support their future needs.