Generational Gaps in Imaging

Ed Lee
 Aug 31, 2015

Generations have a significant influence on consumers’ digital and mobile photography habits. According to InfoTrends’ lasted report, Digital and Mobile Photography in 2015: Millennials vs. Gen X and Boomers, older Millennials, age 23-34 years old, are the most photo-active group when it comes to use of a digital camera and the number of photos taken. On the other hand, young Millennials, age 15-22 years old, are most likely to use a smartphone as their primary camera and capture the most photos on their phones.

When it comes to sharing mobile photos on social networks, there are some dramatic differences between generations. Facebook was used by almost everyone who posted digital camera photos to a social network, but its usage was not as high among mobile photographers. This may be because of the variety of other apps that are available to share photos from mobile phones. Some, like Instagram and Snapchat, are designed as mobile-only platforms.

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Brewing in Belgium: KHS & Martens Brouwerij Ramp Up ‘Direct-to-Shape’ Printing

Bob Leahey
 Aug 19, 2015

Color digital printing for packaging got a boost in Europe recently when a brewer long known for innovation, Martens Brouwerij (Belgium) publicized its use of a direct-to-shape print system to print PET bottles in full color, starting in June 2015. Called “Direct Print Powered by KHS™”, the system is engineered and built by KHS (Germany), a global supplier of filling and packaging solutions to the drinks industry, and commercialized by a wholly-owned KHS subsidiary, NMP Systems. The system, based on Xaar 1002 heads, Read more »

Global Value of Customer Communications to Rise to USD $79B by 2018

David Stabel
 Aug 7, 2015

As part of the Customer Engagement Technologies (CET) advisory service, InfoTrends has sized and forecasted the global retail value of digital print and electronic customer communications. The retail value represents the average price each end user will pay to commercial providers for each of the messages produced.

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A Transformative Separation: R.R. Donnelley to Split into Three Parts

Jim Hamilton
 Aug 6, 2015

As part of its investor presentation earlier this week, R.R. Donnelley announced plans to split into three publicly traded companies, each with a different focus. These companies will be Customized Multi-Channel Communications (CMCo), Financial Communications Services (FinancialCo), and Publishing & Retail-Centric Print (PRSCo). Describing the move as a “transformative separation,” R.R. Donnelley positions this as the next stage in the company’s evolution from a print & ship model to a multi-channel communication services model that leverages data analytics, content optimization, and multi-channel marketing. The transaction will take the form of a tax-free spin-off of the financial and publishing/retail components and is expected to be completed by the end of 2016. The customized multi-channel media communications component will retain R.R. Donnelley’s outstanding notes/debt and will receive cash proceeds from the sales of the two other components. Existing R.R. Donnelley shareholders will end up owning shares in all three companies. No specifics were provided in regard to the management teams for each component. That will come later.

Source: R.R. Donnelley & Sons Company Investor Presentation, August 4, 2015

R.R. Donnelley has net sales of about eleven and a half billion dollars. The three planned companies break out as follows: Read more »

Mobile Cases a Growth Area for Photo Merchandise Vendors

David Haueter
 Aug 4, 2015

InfoTrends has been conducting consumer surveys on the photo merchandise market for several years, and added a section about photo-personalized mobile device cases for the first time in the 2015 survey. Mobile device cases represent a huge market opportunity purely based on the number of smartphones and tablets that are sold every year. They also have high retention rate potential, as most smartphones are upgraded nearly every two years or so with newer models which typically mean a new case will be needed as well. Cases that are personalized with photos also represent a big opportunity for photo merchandise vendors. The InfoTrends 2015 U.S. Photo Merchandise Survey reveals some buying habits of these products.

According to survey results, only 14% of respondents have purchased a mobile case with a personalized photo in the last year, which is well under the penetration rate of other photo merchandise products (for instance, over 24% said they bought photo books in the last year). Consumers have a wide selection of non-personalized mobile cases to choose from which can have specific features such as shock protection or extra battery power that photo-personalized cases usually don’t provide, but there is still great potential to sell photo cases to first-time buyers. Survey results show that personalized-photo cases are most popular among 18-34 year olds and those that have children in the household. No surprise there – the vast majority of photo cases I’ve seen with a photo used a shot of the owner’s children.

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New Epson EcoTank Printers “Loaded & Ready With Up to 2 year of Ink”

Barbara Richards
 

On August 4th Epson unveiled five new EcoTank™ inkjet printers for the North America market. The new all-in-one printers feature large ink reservoirs or what Epson defines as “Supertanks” that come loaded and ready for up to two years of print without replacing the ink. According to Epson, compared with traditional printers, the ink included in the EcoTank is equivalent to about 20 sets of ink cartridges or more. Furthermore Epson claims about ninety percent of the pages printed in the U.S. today are printed in black and white not color.

Figure 1: New Epson EcoTank™ Printers

In the past, the major barrier to color prints has been the high cost of ink replacements with Epson’s new EcoTank printers, the cost is as low as $12.99 per bottle or $52 per set of bottles. Epson claims a standard home printer requires approximately 20 sets of cartridges to print the same number of pages included with the equivalent EcoTank printers.  The new EcoTank printers combined the latest in Epson’s advanced Micro Piezo print head technology with a large ink reservoir to create an entirely new printing system. The new models are ideally suited for the home and SMB (small-to-medium size business) environments. They all offer a two-year limited warranty and have built in Ethernet and wireless printing support through a variety of operating systems as well as through Epson Connect™ (Epson’s cloud print and scan service). The new models will be available in the September timeframe through major computer stores, mass merchants and office superstores.

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