Aug 31, 2010
Roland DGA is the leader in wide format digital printer-cutters, a fact the company reinforced and built on yesterday with the introduction of the new 54-inch wide VersaUV LEC-540.
This is not the first wide format UV-curable inkjet printer from Roland, but at 54-inches, compared to the 30-inch wide LEC 300 & 330, it is the widest and fastest and should have much greater appeal to those in the signage and graphics markets where Roland has a very strong brand. Roland should have a good opportunity in the low-end of the wide format UV-curable market, which is somewhat unsettled with the lack of any especially strong global competitors. The specifications on the new 54-inch wide printer look good, with 1440 x 1440 resolution, built-in front and back media tables and low power consumption, but one of the more interesting differentiators is the three ink configurations. Read more »
Aug 27, 2010
You know that your brand has reached new heights when it is considered a worthy target of spam e-mailers. I noticed this week that spam e-mails began arriving with titles like: “Your Vistaprint Order Is Confirmed” and “Vistaprint Canadian Tax Invoice (3052045662).” Facebook and FedEx are typical spam e-mails targets, but their brands are more highly visible than Vistaprint’s. If I were Vistaprint, I’d have mixed emotions. While I would be flattered thatÂ my brandÂ had achieved the critical mass necessary to be relevant to spammers, I’d worry about the potential damage to my customers who click on a bogus link. There is also the concern that people would begin to associate the Vistaprint brand with spam. That’s a “good news, bad news” scenario: increased brand visibility in a less than desirable location. Soon enough Vistaprint will find out if the saying “no press is bad press” holds true for them.
Aug 26, 2010
On August 23, 2010, Lexmark International, Inc. announced that it had filed a patent infringement complaint with the United States International Trade Commission against 24 companies that manufacture, import, and sell replacement cartridges for various Lexmark laser printers and multifunction devices. The following printers are associated with the complaint: T520, T610, T620, T630, T640, E120, E220, E230, E232, E234, E238, E240, E250, E320, E322, E321, E323, E330, E332, E340, E342, E350, E352, and/or E450 laser printer series. Read more »
Aug 16, 2010
A series of announcements over the past year from RISO and its partners underscore a sales and marketing strategy that RISO is using to focus its ComColor line of color inkjet printers on production environments. (Note: InfoTrends clients can refer to the analysis entitled “RISO Accelerates Color Cut-Sheet Inkjet to 150-ipm with Its New ComColor Line” dated June 17, 2009” for more background details on ComColor.) While ComColor has some opportunities in office multi-function peripheral (MFP) markets, what RISO has discovered is that with the right accessories and partnerships in place it is gaining acceptance for high-volume applications, particularly in print and mail environments.Â Read more »
Aug 11, 2010
When Kodak first launched the S10 Imprinting System, the users were only printing monochrome or spot color with it. Process color printing was the next logical step. Today Kodak announced the first customer to run process color with an S10 Imprinting System. It’s a U.S.-based direct marketing company called Lehigh Direct. This type of “hybrid” on-press use of inkjet in conjunction with web-fed offset presses is a fascinating opportunity. So interesting, in fact, that InfoTrends recently wrote a white paper on this topic and used a Prosper S10 Imprinting System customer, Wilen Direct, as an example of this developing trend. The white paper (entitled “Opportunities for High-Speed Monochrome and Color Inkjet Mounted on Offset Web Presses”) is available for free through Kodak on the Prosper page of the Kodak web site. I recommend that you have a look at this document because it describes and defines key aspects of the use of inkjet and offset in hybrid combinations. I also believe that Kodak is in a very good competitive position to lead this developing market, which is another reason to pay attention to this announcement. When InfoTrends finished its white paper in March, Kodak had not yet specified a release date for on-press process color capability with the S10 Imprinting system. Here we are now in August and it’s arrived, which is very good news for Kodak and for those users who want to take advantage of the best that offset and inkjet have to offer together.
Print has been the ultimate portable media for a very long time–ever since someone thought to write on a tablet that could be transported rather than writing on a cave wall. Today, devices like smartphones and iPads have become a primary source of portable media from which we can obtain information and communicate. Technology is certainly moving fast, but that doesn’t mean that print has to be left in the dust. In just the past several weeks, the market has seen tremendous examples of companies that are combining print and mobile technologies to deliver enhanced value.
Throughout 2010 and 2011, Calvin Klein will be featuringÂ a new ad campaign promoting its X jeans. Three billboards (at Houston and Lafayette Street in New York, at West 20th Street and 10th Avenue in New York, and at Sunset Boulevard and Havenhurst Drive in Los Angeles) are displaying a Calvin Klein QR code that gives device users access to a mobile video featuring models in the company’s latest X jeans. The QR code included in Calvin Klein’s billboards enables consumers to scan at street level to view an exclusive 40-second spot on their mobile devices.
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Aug 9, 2010
Who is buying high-speed continuous-feed process color printers? Early evidence indicates that it’s transaction printers. About 200 print engines in this class were placed around the world in 2009 but it hasn’t been entirely clear which environments have been most likely to buy them. It was my assumption that the quality and running cost capabilities of these devices made them attractive to transaction, direct mail, and some publication environments but I wondered whether that was really the case. I decided to look at the public announcements of companies that have placed such products to see what this said about market preferences. Read more »
Aug 3, 2010
Yesterday, Nuance announced the new release of its award-winning desktop PDF software, Nuance PDF Converter Enterprise 7.Â Nuance is continuing to improve their position in the office solution space with this new product which works seamlessly with Nuance eCopy solutions, which Nuance acquired in 2009.Â With a variety of connectors for eCopy ShareScan and PaperWorks to build off of, PDF Converter Enterprise 7 promises it will enable users with the full functional benefits of PDF and connectivity into DMS.
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Aug 2, 2010
Healthcare providers expect to boost marketing budgets 44% this year, according to a recent InfoTrends study titled Capturing the SMB Business Communications Services Opportunity. The average marketing/advertising spend in 2009 for the healthcare industry was $56,713, the study reports. One segment of the industry struggling with creating effective marketing programs are doctors. Treating patients leaves little time for prescribing creative marketing materials to acquire and retain patients. This represents an excellent opportunity for print and marketing service providers to deliver a course of treatment to heal anemic patient communication efforts.
Successfully targeting medical practices requires understanding of the patient communications lifecycle. InfoTrends analyzed the customer outreach programs used by doctors and uncovered three key prescriptions for boosting the patient base.
- Rx for new patients. Patient acquisition is an ongoing process that can be tricky for doctors if the right outreach tactics aren’t in place. In order to acquire new patients it is important to identify the target audience.Â Once this is established, list providers such can provide information for contacting new patients. Many doctors also rely on referral programs to get the word out. It is important to send personalized messages to prospective patients to show them you are truly interested in establishing a patient/physician relationship.
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Media tycoon Robert Murdoch announced last year that he wants to charge for online content of his publications. The Times in the U.K. made the move to charge for site content a few weeks ago. Experian, a company tracking web hits recorded a decline of 66% after introducing the paywall, as measured by the Times’ share of web hits of all media companies. Hits have seen further slight decline but started to stabilise. Competitor UK newspaper The Guardian took the analysis a step further and found that all non-registered surfers were forwarded to a sign-in page and that only 25.6% signed up there and proceeded to the originally targeted Times page. Taking into account free pre-registration of subscribers of the printed issue The Guardian concludes that the Times online lost overall 90% of its traffic. Actually this is pretty much in the range of what was predicted by the Sunday Times’ editor. It could even be worse in the future. Currently The Times is running a low cost trial subscription of just Â£1.00 for 30 days, instead of Â£2.00 per week as planned. On top there is a hefty reduction in on-line advertising revenues, as these are calculated by the actual views made by consumers. It does not help that Murdoch’s newspaper titles did pull out of the voluntary page view auditing for news sites – somebody stopping in reporting numbers is usually not a good sign.
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