Category: Print

Kodak NEXFINITY – More than just a new paint job?

Marc Mascara
Mar 12, 2018

On February 28th to March 1st, during Oscar week in Rochester NY, Kodak opened the Kodak Center to 250 printers, distributors, media, designers and publishers. With an unbelievably warm 60-degree winter day in Western NY, Kodak hosted over two days of product session, industry speakers and customer panels.

Flexcel NX Sample

Attendees would hear firsthand about new product innovations from Kodaks Print Systems Division regarding processless plates, digital printing and functional printing categories. While the event would mainly focus on Sonora printing plates and the Nexpress digital press, other Kodak divisions were also represented.

On hand at the technology fair were:

  • William Schweinfurth represented the Flexographic Solutions with Flexcel NX samples.
  • Joan Taylor and Carlos Muniz were on hand for the Unified Workflow Solutions with demonstrations of the latest in Prinergy Workflow offerings.
  • Stream and UltraStream products were represented by Randy Vandergrif from the Enterprise Inkjet Systems with Prosper Press literature and samples. Preliminary samples of Kodaks UltraStream technology was also on hand, that looked very promising.

    Transparent antenna demo

  • Carolyn Ellinger demonstrated Kodaks latest technology play in material science and deposition with a demo of their transparent antenna application.
  • Demian Gawianski rounded out the fair with a Portrait 3D Printer.

The two-day event labeled Taking PRINT Further focused on sustainability, profitability, simplicity, growth, transformation and partnering. Kodak’s main message centered around how they are focusing on removing cost from their customer’s manufacturing process. With processless printing plates like Sonora, the cost savings becomes quickly evident which remove associated costs in chemistry, processors, water, waste disposal, electricity and floor space. With digital presses like the Nexpress the story is a little more nuanced.

Strategy beneath the new paint job!


In the week following the official launch of the Kodak NEXFINITY Press platform, opinions on forums and boards have ranged from one end of the spectrum to the other. So just what is underneath that new paint job? Peel back the new press cover and you discover a bold strategy and advanced technology planted as the cornerstone of the NEXFINITY platform. Read more »

GOA NEXT. The Future of Print

Sheryne Glicksman
Mar 5, 2018

Print’s role is evolving. At the February 2018 Graphics of America show  in Ft Lauderdale, I attended a seminar that Kate Dunn (Director, Business Development Strategy Services @Keypoint Intelligence) hosted titled “How to Grow your Business in 2018”. Kate stated that we recently surveyed 749 respondents and found that Mobile and Online/Web communications will experience the highest annual growth rate in the next two years. This doesn’t surprise me at all when you consider that our smart phones are always at our fingertips. Mobile bar codes, personalized URL’s, texting codes, image recognition, near field communications and augmented reality all provide ways to link print to digital. This, in turn, improves customer experience.

Figure 1. Methods of Linking Print to Digital

Mobile Bar codes brought my rebate to life. The other day I was shopping and purchased an item that had a $20 rebate. The company gave me a form to mail in. I was thinking to myself that I’m probably not going to take the time to use regular mail for this process however guess what? When I looked at the form, I noticed there was a QR code that I could scan with my smart phone. Within minutes, the rebate was completed! Now, I’m just waiting on my check. I’m happy to say it was a cool customer experience.

Figure 2. Interactivity is key to bringing documents to life!

Blending print and digital. Kate went on to state that books, catalogs, brochures and direct mail are the fastest growing digitally printed applications, producing billions of prints each year. These would be the types of documents to start looking at ways to enhance as the print role evolves. It was interesting to hear that the top business driver for personalizing communications was a direct correlation between personalization and response rates. Those surveyed also noted that their service providers have become more skilled at cost effectively delivering more complex personalization, data is more available and that their customers are demanding personalized interactions.
Printed media is being blended with digital media. Sales and marketing collateral, direct mail, newsletter, presentations and signage were the most common media used in the past 12 months. This chart tells me that there is huge potential since less than 30% of the respondents have linked the two types of media in the last 12 months. The opportunity to create fresh new content that easily allows the end user to use their smart phone is a growth initiative for this space.

Figure 3. Types of printed applications combined with digital

“Value can be created for clients in helping them streamline the process of linking print to digital assets that already exist” according to Kate. She recommended that print service providers research their prospect’s website and look for video and other interactive assets like quizzes, calculators and Infographcis that can be easily linked to print to create more powerful customer experiences. “Printers can take a leadership role in helping their clients use print in innovative ways to draw audiences into digital interactions that are trackable and provide critical data to marketers” Kate noted.

Here are some pointers to consider. Personalization of documents delivers results. Special effects drive engagements. Dimensional print drives responses. What are you doing to help your production print customers bring documents to life?#icanhelpbringyourdatatolife

Highcon Releases the Euclid IIIC

India Tatro

Highcon, developer of the revolutionary “Euclid” digital cutting and creasing technology for paperboard, recently announced the commercial release of a new machine, Euclid IIIC, which can cut and crease thicker media, in particular several grades of corrugated. The new machine features can work with single ply paperboard, laminated stocks, and N, F, G, E, and B-flute corrugated from 1mm to 3mm in thickness (40-120 points). The Euclid IIIC thus allows the Euclid series to expand further, thanks to the new printer’s ability to finish thin to medium grade corrugated media. That media category has grown quickly in the past few years because of is use in packaging, in particular for primary packaging such as small but sturdy boxes for cosmetics, consumer electronics, and home furnishings.

Highcon IIIC digital cut & crease machine for corrugated

About Highcon Euclid

Highcon made waves back in 2012 when it released its first product, the Euclid digital cutting and creasing machine. Noticing a need for digital alternatives to traditional post-press processes, Highcon developed the Euclid to be a suitable replacement for analog die cutting and creasing. Its first installation took place in 2013, and since then Highcon has placed units in North America, South America, Europe, Africa, Asia, and the Middle East.

A hallmark of the Highcon Euclid series is the separation of the cutting and creasing processes. Unlike traditional die cutting and creasing, where these processes typically occur simultaneously, the Euclid performs these tasks one after the other. The creasing is carried out by Highcon’s proprietary Digital Adhesive Rule Technology (DART). Before the production process, a specialized polymer is jetted onto a Highcon DART foil and cured. During production, the sheets pass between this DART cylinder and a drum, creating the crease lines.

Creating the DART rules

Sheets then automatically pass to the cutting station which uses a series of high powered CO2 lasers and scanners to follow the instructions given by the DXF file. The Euclid’s laser cutting technology can also be used to create a number of special effects including variable cutouts, perforations, etching and possibly others. With the Euclid’s digital technology, it is also possible for the operator to make last minute changes to the cutting parameters for corrections, design changes, or new versions. This allows converters to take on more complex designs, including “one-off” designs, and to offer their customers a higher degree of flexibility than they could with analog technology alone. The Euclid III generation, of which the new Euclid IIIC is now part, work with B1 (40” x 29”) sheets—about the same size as the sheets used by most offset presses for folding cartons—and can crease and cut them at up to 1,500 sheets per hour.


The Euclid IIIC at LxBxH

At the end of 2015 Highcon installed its first Euclid IIIC at a company called “LxBxH,” located in Kirchberg, Switzerland. LxBxH, which specializes in folding carton and corrugated packaging, has since then been using the Euclid to offer short runs at competitive prices. The success of the Euclid IIIC at LxBxH is encouraging as it demonstrates a demand for high quality short run packaging. Highcon CEO and co-founder Aviv Ratzman noted about the experience at LxBxH that box compression tests that have compared the digitally produced boxes with conventional ones have proven that boxes produced with the same substrate on the Euclid are stronger than those produced on conventional machines. That finding implies that packaging can have the same strength with less material, and possibly less cost.


Packaging Moves to Corrugated

Highcon has been a source of exciting news for the packaging and printing industries since the company first exhibited at drupa in 2012, and Euclid IIIC continues the Israeli company’s habit of expanding and improving its core technology. This new ability to work with corrugated is helpful and timely, given that makers of consumer products have increasingly made use the thinner grades of corrugated, in particular for primary packaging. To be able to make test runs and short runs of such packaging is now an attractive option for brands worldwide, and one the new Highcon technology helps enable.



Xeikon Update: Notes From Q1 Analyst Call

India Tatro

Xeikon, much in the news in 2017 for its “Xeikon Café” events and its debut as an inkjet technology vendor, held a first-ever quarterly briefing for press and analysts in all regions. On hand were top managers: Filip Weymans and Jeroen Van Bauwel, both from Xeikon’s headquarters in Belgium, and Dave Wilkins and Donna Cavannon, marketing and sales leaders for Xeikon North America, based in Illinois.


The Xeikon “Blueprint”

Filip Weymans, Xeikon’s VP of Global Marketing kicked off the presentation with an overview of the strategy or “blueprint” for the company. The key point was that Xeikon will now continue product development based on both dry toner electrophotographic and inkjet printing technologies, also that Xeikon will continue to expand finishing and workflow offerings for Xeikon’s commercial print and industrial printers. Xeikon will have a particular emphasis on folding carton printing on the industrial side and on high-value graphic arts applications like direct mail and educational books on the commercial print side. At the same time, Weymans noted that Xeikon has a long-term goal of moving into the corrugated market. In the meantime, though, Xeikon will focus on the label printing applications that today are the core of its industrial printer business.

One other point of emphasis on the call is that Xeikon now has a dedicated “Inkjet Competence Center” from Antwerp, Belgium. The facility, with 20 staff, was created in 2017 to continue research and development of inkjet printing technology.  In the near term, the team is continuing work on the Panther (PX 3000) series of UV curing inkjet label webs, as well as Xeikon’s “Fusion” technology for in-line embellishment of digital printed webs. Long term projects at the center will target flexible packaging and corrugated. While Xeikon for now offers only UV inkjet technology, the company is evaluating aqueous inkjet as well.


Updates on the Jetrion Acquisition

In late 2017 Xeikon and EFI announced a deal whereby Xeikon acquired the existing customers of EFI Jetrion; Xeikon now owns all the relationships, services the installed base, while EFI still manufacturers inkjet ink for that base (and will continue to do so until 2021).  Noted at the time of the deal and also during the analyst briefing, at over 200 UV label webs the EFI Jetrion installed base is the largest of all inkjet label printer installed based; its acquisition brings to over 700 the total production digital printers in Xeikon’s installed base.

Jetrion 4900M UV inkjet label press

Xeikon’s managers said on the call that their company will continue to actively market the Jetrion 4900 printer series, not just maintaining the current installed base, and added that there have even been new placements since the acquisition. The service and sales teams from EFI Jetrion have now joined Xeikon, and its global service and support infrastructure; the Xeikon managers said that their company’s localized and timely service have netted a positive reaction from Jetrion customers, with many signing long term service agreements, and some even purchasing additional Xeikon machines.


In Other News

During the briefing, Xeikon announced the sale of three PX3000 machines, which will be delivered this summer. PX3000 is the UV inkjet label web that Xeikon first showed at LabelExpo in Brussels in September 2017. Without disclosing the name of the purchaser at this time, managers on the call did say the sale is to an existing Xeikon customer with a large commercial print shop focusing on retail/POP applications.

Panther PX3000 UV inkjet label press

The PX3000 has also been placed with an early adopter in Belgium that has previously only printed with dry toner. This is an encouraging step forward for Xeikon since the success of the PX3000 at this site could help them market UV inkjet to other printers looking to expand their product line to include labels and flexible packaging.

Updates on other Xeikon products, including commercial printing products:

  • German companies PPS and K&L Wall Art signed deals for Xeikon’s Wall Decoration Suite earlier this year at Heimtextil
  • Thompson Press in India is the first in the region to install the Xeikon 9600, a complement to its existing web and cutsheet capabilities
  • An unnamed religious publisher in the US purchased two Xeikon 9600 machines for in-house publications
  • Existing Xeikon customer Labels Unlimited of Winnipeg, Canada purchased two CX3 presses (the 98 fpm “Cheetah”)
  • An existing Jetrion customer in Minnesota added a second Jetrion printer to expand their label printing capabilities
  • A Xeikon 3500 label printer (20” web), has been sold to an undisclosed customer in Montreal


Upcoming Events

Xeikon, which exhibited at EFI Connect in January, is a presence at many trade shows, including the ones that it hosts on its own, namely the “Xeikon Café” events that it hold in Europe and North America. Following are the plans for rest of the first half of 2018:

  • Xeikon Café – Antwerp, Belgium: March 20-23
  • Digital Inkjet Summit: April 9-11
  • Flexographic Technical Association: May 7-8
  • Xeikon Café North America – Chicago: May 15-17
  • Digital Print for Packaging Conference: June 4-8

More events are likely to be scheduled for later in 2018, including LabelExpo Americas in Chicago in September. Analysts from Keypoint Intelligence will attend some of these same events, and will continue to report on developments from Xeikon.



SGIA SPIRE Group Presentation 2018

Steve Urmano
Feb 22, 2018

This year’s SPIRE event has been ramped up to include great new content to help you manage your graphics business – all delivered at warp speed. 33 top tier graphic imaging professionals and 10 presenters participated in this eclectic conference to provide new ideas to build a framework to future growth requirements.

Steve Urmano, Director of Wide Format had a half hour presentation and Q&A on the topic: Convergence, How The Wide Format Industry Is Changing. It focused on all the different ink & media technologies and how the market opportunities are changing along with them. Attendees should come away with a view of new opportunities & adjacencies.

The schedule is so full, the 10 presenters are sure accomplish this lofty goal. With a limited number of spots available, attendees needed to register quickly to ensure they didn’t miss out on the event of the year. The SPIRE strong sharing environment allows for critical insight and game-changing industry networking.

A sampling of the presentations are as follows:

  • Richard Romano, What They Think, Developments in Production Automation
  • Patrick Morrissey, EFI, Review of New Products & Scope
  • Kerry King, Spoonflower, Décor & Shift Towards Online Portals
  • John Hagan, Hagen Graphic Assets, Exploring Employee Recruitment
  • Alexander Hussain, 3D Chimera, 3D Printing: Production & Partnership



SPIRE is a unique network of CEOs and top executives from industry leading producers of retail, point-of-purchase, OEM, transit, outdoor, and similar graphic solutions. The interests, concerns, and challenges of SPIRE members are often different than those of individuals managing smaller companies within the SGIA membership. SPIRE has been in existence for more than 20 years, providing both educational and networking opportunities that are unparalleled in our industry. The members of SPIRE have carefully created an environment where printers from related markets, even direct competitors, can comfortably address common issues. In fact, just about every SPIRE member will tell you that their SPIRE network is their most valued SGIA resource.


Feedback from the Organizers

“I’m very proud of how we have advanced the quality and pacing of the SPIRE program. It’s dynamic, relevant content that speaks to today’s industry challenges.”

– Scott Crosby, SPIRE Program Co-Chair, Holland and Crosby

Scott Crosby of Holland & Crosby

“SPIRE has become the don’t-miss meeting in the print industry. At SPIRE, we provide high-level topics for top-level executives you can’t get anywhere else.”

– Terry Corman, SPIRE Program Co-Chair, Firehouse Image Center

Terry Corman of Firehouse Graphics


Meetings and Social Events
Ongoing changes to the graphic arts industry are profound, with new areas of convergence and unprecedented opportunities for those companies that can navigate change successfully. Attendees gained insight from Keypoint Intelligence – InfoTrends industry consultant Steve Urmano as he presented his views on how today’s changes will affect tomorrow’s realities.



Moms Provide Insight Into Print’s Advantages

Christine Dunne

My local online moms group recently got into a discussion about whether paper or digital invitations are preferable for kids’ party invites. While they were discussing consumer printing (and in many instances production printing for consumers), it got me thinking about how many of their comments are also relevant to the world of business printing.

First, let me show you the main points addressed by these moms. In summary, they cited the following advantages of printed versus digital invitations.

Advantages of printed vs. digital invitations cited by local moms

Read more »

HP Indigo Lands Big Deal for HP Indigo 20000

India Tatro and Bob Leahey
Feb 21, 2018

HP Indigo announced this month that a current user of HP Indigo 20000, ePac Flexible Packaging, has agreed to purchase 10 additional HP Indigo 20000s. ePac, based in Madison, Wisconsin, is a young, all-digital converter of flexible packaging and is already operating three HP Indigo 20000s sited in Madison and in Boulder, Colorado. The company, which started operations only in 2016, working with just one HP Indigo 20000, will add the new units to its existing sites this year and next at new facilities in Los Angeles, Houston, Chicago, and Miami.

HP Indigo 20000 30″ digital web press

Among color digital printers for packaging and labels, HP Indigo 20000 is rare indeed. As of today, it is the only fully commercialized production level digital printer designed to print flexible packaging. Meanwhile, it was only in 2014 that HP Indigo launched the printer, so this seven color, 30” (760 mm) EP web is off to a fast start. At the time of the recent ePac announcement, HP Indigo also revealed that the current global installed base of this printer is 115 units. Given this model’s high purchase price, HP Indigo has likely achieved nearly $200 million in sales of HP Indigo 20000, not including the recent ePac deal.

A Brief History of the HP Indigo 20000

HP Indigo 20000 has predecessors, but they are all HP Indigo printers, namely the HP Indigo ‘Series 3’ label webs, especially HP Indigo WS6000 and WS6800. Starting around 2009, HP Indigo began developing flexible packaging as an extra application of WS6000, enlisting partners such as Karlville and Avery Dennison for finishing and media. As HP Indigo expanded further into flexible packaging, the company began to work with narrow-web label converters to help them start printing this application. In addition, HP Indigo even equipped rare flexible packaging converters with the Series 3 printers. Today, the HP Indigo 20000, an HP Indigo ‘Series 4’ printer, is the pinnacle of the HP Indigo’s efforts to develop digital printing for flexible packaging. With a web width equal to that of many flexo presses, and a powerful print engine based on the HP Indigo 10000, the Indigo 20000 is a practical digital option for flexible packaging.

Labels, Other Applications Also

Since HP Indigo 20000 is a roll-fed printer with a substantial web width, it is well suited for the production of both flexible packaging and labels. About 75% of the printing done on the Indigo 20000 is flexible packaging, with the remaining 25% being labels, or a mix of label and flexible packaging, or other applications. Keypoint Intelligence estimates that gross billings from the current base of HP Indigo 20000s for all uses is over $300 million annually. Those billings will grow as the base does, and as converters gain skill both in using the printer and in selling its services.

HP Pack Ready

While there are no new HP Indigo flexible packaging printers in sight at this point, a key finishing addition to the Indigo 20000 will be commercialized this year. This is HP’s new Pack Ready Lamination system which will dramatically decrease the time spent waiting for printed and laminated rolls to cure. While flexo converters must wait up to a week for their laminated rolls to cure, users of Pack Ready can expect curing to be almost immediate.

HP Pack Ready system with specially designed hardware form Karlville

The first component of Pack Ready is proprietary chemistry: HP Indigo licenses film manufacturers to use its patented coating technology to coat film for use in HP Indigo 20000 (several film companies in different regions have been licensed). After printing in HP Indigo 20000, that pre-coated film goes into a specially designed laminator by Karlville, HP’s partner for FP finishing. The laminator uses thermal energy to join the printed film with another film layers, and the lamination is fully cured in only a few minutes.

Pack Ready coating structure with HP’s proprietary heat-activated coating (in yellow)

Not Alone Forever

While the Indigo 20000 continues to be the industry leader for digital printing of flexible packaging, there are at least a few new digital entrants. These new machines are from Japanese companies Think Lab and Fujifilm, as well as Uteco Converting from Italy; Think Lab and Uteco are experienced suppliers for gravure and flexo in the flexible packaging industry, and Fujifilm is a giant in industrial inkjet. The new machines from these companies have only a handful of beta installations, mostly in Japan, but more will come, possibly also from competitors that are not evident today. As in all industrial printing, inkjet has high potential to contribute to flexible packaging printing. That said, EP printing from HP Indigo 20000 has a big lead, as exemplified by the recent deal with ePac.

My Experience @LegalweekShow

Sheryne Glicksman
Feb 9, 2018

I kicked off my travel for the year by attending LegalTech in Manhattan on January 29th 2018. LegalTech has been one of the largest legal technology events in the United States for several years now. LegalTech provides an in-depth look at what the technological world has in store for legal firms today. 170 vendors were onsite to highlight their expertise. In chatting with these vendors, I heard that eDiscovery, legal research and contracts management, cloud, cyber security, and legal marketing are trends that are redefining the legal industry.
Did you know that eDiscovery started due to the amendments to the Federal Rules of Civil Procedure? These amendments make electronically stored information such as emails, instant messages, voicemails, e-calendars, graphics and data on handheld devices discoverable in litigation. According to The Radicati Group, Inc (a technology market research firm), eDiscovery was already a $2B dollar industry in 2017 with revenues expected to grow 24% to reach $3.8B by 2018. eDiscovery and analytics are at the center of how the business and practice of law using technology is changing.

New services for EDiscovery & Legal Research
Ricoh announced its Remlox™ Cloud service as the latest piece in their digital forensics services offerings. We spoke to Ricoh executives Eric Mandel (Domain Strategist & Information Governance) and David Greetham (VP eDiscovery, Sales & Operations) to get their expert feedback. According to Eric & David, changes to federal law are transforming how we collect forensic data and introduce and validate the evidence. They said that lawyers, not just the courts, are responsible for presenting evidence that is relative and discoverable specific to the requirements of the case. There is a need to get the data quickly and for it to be forensically sound.

With that in mind, Ricoh has developed a number of secure, user-friendly eDiscovery solutions including:

Remlox™ Cloud is a user-friendly, cloud-based software solution that enables proportionality through a forensic targeted collection. It automates the collection process by allowing users to efficiently gather only the most potentially relevant information needed for their case. Users can request a collection in the morning, using Ricoh’s same-day email deployment, and can be reviewing their data that same evening, utilizing one of Ricoh’s industry-leading document review solutions. And it’s all hosted in Ricoh’s Microsoft® Azure™ environment with enhanced security.

RICOH eDiscovery On Demand is a self-service, on-demand, cloud-based software solution with a customizable, easy-to-navigate user-interface. It puts the eDiscovery process at a user’s fingertips with no long-term commitment. Users can process, interact with, review and produce their Electronically Stored Information (ESI) from their eDiscovery projects 24 hours a day, 7 days a week.

Cloud, Security & Marketing
Back in 2016, Oracle CEO Mark V Hurd told reporters that by 2025, 80% of all IT budgets will be spent on cloud, and that almost all new applications will be on SaaS (Software as a Service) platforms. Vendors at #LegalTech2018 are already embracing the cloud today showcasing user friendly and secure cloud-based platforms for records management, legal operations and contracts management including the writing and management of the contracts.  Relativity announced new features of transcript support and active learning workflow available in their SaaS eDiscovery platform showing that there is an uptick in the use of artificial intelligence. What are you doing to embrace the cloud?
Sessions were available for marketing teams and executives to learn more about promoting and marketing their firm with focus discussion on finding your niche, taking a diversified approach to search engine marketing strategies to improve search rankings and how to have a better understanding of your target market. It was recommended to keep your website simple and clean with high quality interesting content and to follow the data!

Organizing data, discovering the truth and the pursuit of just outcomes are core to the business of law. Technology is driving changes as to how quickly and efficiently this can be accomplished. What technology are you implementing today to help?


Fujifilm Acquires Control of Xerox

Jeff Hayes
Jan 31, 2018

The grapevine has been ripe the past weeks, but now the news is finally out. Fujifilm has entered into a definitive agreement to purchase the majority holding of Xerox Corporation and will merge Fuji Xerox with Xerox.

The two companies said that Fuji Xerox, a joint venture between Fujifilm and Xerox formed in 1962, will use bank debt to buy back Fujifilm’s 75% stake for around $6.1 billion. Fujifilm will use those proceeds to purchase 50.1% of new Xerox shares. Plans are to complete the deal around July-August of this year.

The new entity, to be called Fuji Xerox, will become a subsidiary of Fujifilm, with dual headquarters in the United States and Japan. It will keep Xerox’s listing on the New York Stock Exchange and will be led by Xerox CEO Jeff Jacobson and Fujifilm Chairman Shigetaka Komori.

Why Now?

Xerox has struggled to grow its document technology and related business over the last four years with 2017 revenue ($10.3B) down 19% compared with 2014 ($12.7B). Spurred by activist shareholder Carl Icahn, who owns approximately 9.7% of Xerox shares, Xerox spun off its business process outsourcing business in 2016 to focus on its core. Mr. Icahn has been vocal recently about seeking significant changes to Xerox’ board of directors, senior management, and the Fuji Xerox joint venture with an eye on a potential sale of Xerox in the future.

Read more »

Xerox Hosts Security Summit at New York Stock Exchange

Rebecca Schiffenhaus
Jan 24, 2018

CNBC Bell Ringing

On January 23rd, 2018, Xerox hosted the Xerox Security Summit at the New York Stock Exchange. Understanding that cybersecurity has become essential for MFPs and printers as “always on end-points”, Xerox brought together thought leaders and partners in this field to join Xerox for the bell ringing and an afternoon of cybersecurity conversations. Mike Feldman, Executive VP and President, NAO, Xerox Corporation, opened the event by reflecting on the rebirth of Xerox one year ago, when Conduent became a separate company and Xerox was able to center itself.  In this past year Xerox has had many accomplishments, including a huge launch of 29 new devices, growth in ConnectKey and apps, and new devices and inks for production print.

Alissa Johnson, Chief Information Security Officer and former Deputy CIO for the White House opened the sessions by emphasizing awareness. Johnson said that breaches can usually be traced to a visible IP, an open port, or a vulnerable service. To protect these areas, Johnson had three tips, 1. Hunt- always assume there is a compromise, 2. Zero trust- whitelist instead of allowing, and 3. Cognitive security- develop advanced AI. Candace Worley, Vice President and Chief Technical Strategist for McAfee, discussed cybersecurity fears around automation. Namely, individuals fear that the system will malfunction, and they will be held accountable. Worley shared some important developments in this field, like the shift from prior work environments, with only a few operating systems and devices, to the current, complex network ecosystems with virtual desktops, countless devices, cloud services and more. Worley also discussed the anticipated labor shortage in cybersecurity, as there is a lack of talent to fill the jobs necessitated by cybersecurity. It is anticipated that by 2022 over 70% of jobs will go unfilled, and 9 out of 10 cybersecurity workers believe that they will need technology to fill that talent gap. Worley emphasized the need for more open culture, with sharing across vendors, to develop the technology to handle this.

Sergio Caltagirone, Director of Threat Intelligence and Analytics at Dragos, discussed the offensive and defensive sides of hacking. Encouraging everyone to be realistic about security, he stated that there are hunters and hunted. Caltagirone shared the Defender’s dilemma, “the adversary needs to be right once, the defender needs to be right every time,” but Caltagirone emphasized that the defender has the power, “the defender controls the space”. By shaping and controlling the environment, security experts have the upper hand so long as they maintain it. Dov Yoran, Sr. Director, Strategy and Business Development Security Group for Cisco, shocked and awed sharing this video, discussing the industrialization of cybercrime and how prevalent and intelligent it has become. Steve Hoover, CTP, Xerox, and Ersin Uzun, Vice President, Director of System Sciences Laboratory, PARC, discussed how approaching cybersecurity can emulate the way we approach parenting. Teaching security programs how to “think” by interrupting processes and asking it to explain why it made choices and having teaching moments for the next event. This leads to greater trust and faith in the program and helps preserve the human role in cybersecurity.

Over lunch, famed hacker Kevin Mitnick, showed us all how easy it was to fall victim to an intelligent cyber-scheme and made everyone feel like throwing their devices into the Hudson. He shared tips and tricks about phishing, ransomware, malware, cloning HID cards, and proved just how simple it would be to be targeted through a great number of innocuous daily business processes. During the final panel, the panelists were asked which they would prioritize: protection, detection, or prevention and the unanimous winner was detection. Detection was emphasized as necessary for expedient handling, as well as integral as a learning opportunity. To end the event, the panelists  shared what would be the one piece of advice they’d give for the day:

  • The most important things are integration and automation, this allows you to react faster and technology to work together.”- Dov Yoran
  • Patch quickly! It’s old school advice but do it. Patch rapidly because people hack rapidly.” – Candace Worley
  • Be proactive about insecurities- if your day to day is just monitoring, you’ve already lost.”- Sergio Caltagirone
  • Stay current.” – Steve Hoover
  • Educate your people about security, people are still a major source of access.”- Ersin Uzun

Xerox introduced the personified tenants of its security approach as characters of a “Super Cyber Squad”- the Protector, the Detector, the Preventer, and the Partner. It’s abundantly clear that conversations about cybersecurity are vital, and the more our industry collaborates and brings together different players, the better we will become achieving those tenants. This summit, and ongoing opportunities for sharing and learning among vendors, customers, partners, dealers, and subject matter experts, help to shape the future of cybersecurity.


Kevin Mitnick cloning an HID card 3 different ways in under two minutes.

Panel: Alissa Johnson, Ersin Uzun, Steve Hoover, Sergio Caltagirone, Candace Worley, and Dov Yoran 



2016 InfoTrends, Inc.

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