Category: Primary Research

Are Millennials All That Different? Not Really.

Christine Dunne
Jun 1, 2017

Companies are eager to learn more about Millennials, or those born roughly between 1981 and 1997 (making them between 20 and 36 years old). As they enter the workforce and move up the corporate ranks, they are increasingly making decisions around what to purchase and how to conduct business.

Here at Keypoint Intelligence, we frequently receive questions from clients interested in how Millennials are behaving differently from their Generation X and Baby Boomer counterparts—particularly from an office printing and document workflow perspective. Perhaps surprisingly, a mounting body of research is showing they are quite similar in their habits.

European primary research as an example
Last year, we conducted a web survey of 250 Western European office workers (125 in Spain; 125 in the United Kingdom). Responses were balanced across four age ranges: 18-29 year olds, 30-39 year olds, 40-49 year olds, and 50+ year olds. Among the 18-29 year olds, the large majority of whom are Millennials, printing levels were similar to (and in some cases greater than) those of older workers. For example, similar percentages of Millennials are printing various document types.

Percent of respondents that print various types of work documents

Percent of respondents that print various types of work documents

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