Category: Digital Transformation

Is it time for a Workflow Intervention?

Pat McGrew
Apr 17, 2017

Workflow ChaosBAs we come to the last few items in the Workflow Quiz it is time for some of the heavy lifting that comes with optimizing and right sizing tasks and processes in the workflow. Not everyone will be happy with the process because it uncovers their pet projects and sometimes lead to power plays that start with “this is how we have always done this job” and end with annoyed team members. Despite all of those risks, it is time to look at all of those places where it takes some type of manual intervention to get a job from start to finish.

Let’s start at the beginning. When you take on a job from a new customer, how much of the job setup requires a person talking to a person or a person talking with a group of people to get all of the specifications identified and coded into the system? Are there manual checklists sitting on a service representative’s desk in addition to what is in the system? Sticky notes on monitors in prepress and account management that detail what is missing in the job notes? If so, you have opportunities to optimise because all of those notes are taking time to manage!

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Key Take-Aways of Xploration 2017

David Stabel, Matt Swain and Pat McGrew
Apr 13, 2017

On March 28-30, Xplor International held its annual Xploration 2017 conference in Orlando, Florida, providing more than 60 educational sessions for vendors, service providers, enterprise attendees, and other industry experts from around the world.

xplor17

The educational sessions covered a broad range of customer communications management (CCM) and related topics including customer experience, workflow and automation, data management and compliance, e-presentment/payment technology and much more. This year, senior analysts from Keypoint Intelligence – InfoTrends hosted multiple educational sessions, participated in several panel discussions, and hosted a special Industry Analyst Workshop. Here are our key takeaways from the conference.

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Highlights of Adobe’s Marketing Summit 2017 in Las Vegas

Ashley Bilko
Apr 10, 2017

Recently at the Venetian in Las Vegas, Adobe employees, partners, customers, press and analysts gathered for the annual digital marketing conference, Adobe Summit 2017. With over 250 sessions this year, the event drew over 12,000 attendees—a 20% increase over last year’s participation—including more than 120 sponsors and 1,500+ partners.

Adobe Summit 2017 Welcome Banner

Adobe Summit 2017 Welcome Banner

The event took place over the course of three jam-packed days with a little something for everyone in attendance. Keynotes and break-out session topics ranged from cross-channel marketing, to customer experience, data-driven marketing, integrated marketing, mobile marketing, and programmatic advertising.

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2016 InfoTrends, Inc.

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