Category: Campaign Management

DirectMail2.0 Launches Their Inaugural Market-Edge Event

Pat Nolan
Nov 6, 2017

Market-Edge 2017: Direct Mail, Digital, and Beyond

From October 26th to October 27th of this year, DirectMail2.0 hosted their inaugural Market-Edge conference at Wyndham Grand Clearwater in Clearwater Beach, Florida. Sponsors included Pitney Bowes, Konica Minolta, AccurioJet, Alesco Data, and Enthusem. Discussing Market-Edge with DirectMail2.0’s Marketing Coordinator, Iris Shalev, I was able to shed some light on why they wanted to put on a conference and what they hoped that their business and attendees would take away from it.

The purpose of the event, she said, was to act as a hub for direct mail marketers and printers that is more personal than a trade show and to provide a face-to-face networking opportunity for attendees outside of the usual competitive context. DirectMail2.0 wanted to strengthen this community with Market-Edge, and bring stakeholders with different expertise together to learn from each other for a 360-degree experience, Shalev continued.

In his opening remarks, DirectMail2.0 CEO Brad Kugler also touched on his company’s intended outcome of the event. They wanted to host an open forum for printers and direct mail marketers to come together and solve their common problems. What is the root of those problems? The answer is represented both by what DirectMail2.0 does as a business – they are an integration platform that offers online services to printers and direct mail marketers – and by the theme of Market-Edge: to bridge the gap between offline and online, to bring print into the digital world.

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Highlights of the SmartVideo Summit 2017

David Stabel
May 5, 2017

SundaySky recently held its fifth annual SmartVideo Summit in New York, NY. This year, SundaySky invited a couple hundred partners, customers, and analysts to discuss “The Art of Personalization.” SundaySky also used the Summit to update the community on its latest developments and strategic direction moving forward.

Jim Dicso, CEO at SundaySky

Jim Dicso, CEO at SundaySky

In the opening presentation, Jim Dicso, CEO of SundaySky, discussed the importance of scaling personalized customer engagements to tackle the strategic challenge of improving customer experience. This next generation of personalization is all about moving from simple (“Hello Jim…”) to individual/one-to-one personalization (“Just for you…”).

AT&T, Hilton Worldwide, Royal Bank of Canada, Verizon, and others shared their challenges and successes as they implemented personalized video campaigns as a mean to elevate their respective organization’s personalization capabilities. In addition to the presentations, there were networking opportunities, as well as a chance to speak with SundaySky’s senior management and specialists.

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Geomarketing in your Workflow: Linking Seller to Buyer

Pat McGrew
Apr 13, 2017

When you look at the opportunities across the spectrum of marketing outlets the choices can be daunting. Which of the many channels should you use to communicate the value proposition of your product or service? There are hundreds of lines of blog content and millions of pages of guidance in books and magazine articles, and they all provide points to consider. What is missing in much of the guidance is a specific pointer to technologies that can help to change the marketing narrative.

One technology that is underused is geomarketing, the art and science of using location data in innovative ways. It can help to change the brand narrative by creating direct links between where the sellers of products and services can be found and the people who want to buy them. It can add valuable new revenue streams to the menu of services offered by marketing and print service providers. And while geomarketing techniques can work for any communication channel, marketing and  print service providers miss the opportunity to offer this valueable service.GeoServices - locr

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Highlights of Adobe’s Marketing Summit 2017 in Las Vegas

Ashley Bilko
Apr 10, 2017

Recently at the Venetian in Las Vegas, Adobe employees, partners, customers, press and analysts gathered for the annual digital marketing conference, Adobe Summit 2017. With over 250 sessions this year, the event drew over 12,000 attendees—a 20% increase over last year’s participation—including more than 120 sponsors and 1,500+ partners.

Adobe Summit 2017 Welcome Banner

Adobe Summit 2017 Welcome Banner

The event took place over the course of three jam-packed days with a little something for everyone in attendance. Keynotes and break-out session topics ranged from cross-channel marketing, to customer experience, data-driven marketing, integrated marketing, mobile marketing, and programmatic advertising.

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