Category: Pitney Bowes

DirectMail2.0 Launches Their Inaugural Market-Edge Event

Pat Nolan
Nov 6, 2017

Market-Edge 2017: Direct Mail, Digital, and Beyond

From October 26th to October 27th of this year, DirectMail2.0 hosted their inaugural Market-Edge conference at Wyndham Grand Clearwater in Clearwater Beach, Florida. Sponsors included Pitney Bowes, Konica Minolta, AccurioJet, Alesco Data, and Enthusem. Discussing Market-Edge with DirectMail2.0’s Marketing Coordinator, Iris Shalev, I was able to shed some light on why they wanted to put on a conference and what they hoped that their business and attendees would take away from it.

The purpose of the event, she said, was to act as a hub for direct mail marketers and printers that is more personal than a trade show and to provide a face-to-face networking opportunity for attendees outside of the usual competitive context. DirectMail2.0 wanted to strengthen this community with Market-Edge, and bring stakeholders with different expertise together to learn from each other for a 360-degree experience, Shalev continued.

In his opening remarks, DirectMail2.0 CEO Brad Kugler also touched on his company’s intended outcome of the event. They wanted to host an open forum for printers and direct mail marketers to come together and solve their common problems. What is the root of those problems? The answer is represented both by what DirectMail2.0 does as a business – they are an integration platform that offers online services to printers and direct mail marketers – and by the theme of Market-Edge: to bridge the gap between offline and online, to bring print into the digital world.

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Print17 – First Take

Pat McGrew
Sep 21, 2017

by Marc Mascara and Pat McGrew

PRINT 17 made timely return to Chicago as multiple hurricanes impacted the southern United States. Roughly 20,000 attendees had the chance to learn from this year’s display of innovation and technology from over 450 exhibitors. The top five vendors remained the same, with only slight changes in booth sizes and rankings, but there was a renewed excitement with more hands-on equipment demonstrations and theatre presentations.

Print 17 Size Table

While PRINT is not a packaging, label, or wide format show, all major vendors were talking about these applications alongside solutions for enterprise and commercial print. It is a big decision to bring hardware to a show, yet a significant number of presses, toner and inkjet, along with finishing solutions were on the show floor.

A focus on print quality resonated throughout the show floor with announcements of new and improved inks, color management and automated calibration systems. Exhibitors such as SCREEN and Xerox are bringing to market ink formulations that enable offset-like quality on standard paper stocks, broadening the debate regarding pre-treatment of paper for InkJet presses. The emergence of inksets and priming solutions for offset stock continues to grow causing end users take note of potential lower costs that give them alternative paths to the print quality their customers demand. While not yet a trend, it will be interesting how ink and priming options play out as a factor in the overall equipment purchasing decision.

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Highlights from the Pitney Bowes 2017 Software Technology Analyst Summit

David Stabel and Matt Swain
Apr 6, 2017

Pitney Bowes held a Software Technology Analyst Summit in Half Moon Bay, California, on February 28 to March 1. It was the first dedicated technology analyst event in several years for the company. With 34 analysts from 19 firms in attendance from around the world, including senior executives from Pitney Bowes, the Software team was making a statement that they were ready to put their corporate wide go-to-market strategy center stage with the analyst community.

Marc Lautenbach

Pitney Bowes had put together a comprehensive and highly informative 1.5 day program to bring participants up-to-date on its software strategy, latest business developments, and latest software innovations. Next to the agenda and scheduled 1:1 meetings with senior management, participants had plenty of opportunities to network or to get live demonstrations on some of Pitney Bowes’ latest software innovations.

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