Category: Customer Engagement Technology

Highlights of the OpenText Dialogue Conference 2016

David Stabel and Matt Swain
Oct 10, 2016

OpenText recently invited more than 350 customers, prospects, partners, and analysts to its Dialogue 2016 conference in Ponte Vedra Beach, Florida. The team rebranded this former HP Engage event to focus on the digital transformation for meaningful conversations across multiple channels. This was the first major event to take place after OpenText acquired the HP Engage and HP Exstream assets for a total transaction price of $485 million.

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Last year’s event expanded the focus to the full HP Software portfolio, while this year’s event generally focused more narrowly on the Exstream, TeleForm, and LiquidOffice investments.  As in previous years, the event focused on extensive educational sessions directed toward IT and marketing professionals, with networking opportunities to help cultivate a stronger user community. Here are our key takeaways from the event.

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Who’s Buying What: Acquisitions in the CCM Vendor Market

David Stabel and Pat McGrew
Sep 26, 2016

Over the last decade the vendors in the Customer Communication Management (CCM) market have been actively participating in mergers and acquisitions on a global scale. The recent acquisitions done by OpenText, Accell-KKR, and Kofax (a Lexmark company), however, have brought some major changes to the CCM vendor landscape. Among others, these players find that the CCM market is attractive, in part because of its global market size today of around $1B and growing at an estimated 10% (CAGR ’14-’19). New business in this market is driven by opportunities within enterprises who increasingly become digital including their communications.

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Key Acquiring & Acquired CCM Vendors 2010-Present

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Highlights from Xploration 16

David Stabel
Apr 13, 2016

Last week, customer communications conference Xploration 16 hosted around 355 participants in Orlando, Florida. While attendance was about the same as last year, there were 141 first time attendees registered. With more than 55 educational sessions and panels for vendors, service providers, and enterprise attendees, this annual conference continues to be an important industry event.

The educational sessions covered a broad range of customer communications management (CCM) topics including analytics, business intelligence, production management, managing multi-channel and omni-channel communications, mobile strategies, as well as evolving trends such as personalized video, customer experience (CX), and customer engagement. Two educational tracks took a special focus on executives and career development and discussed topics such as compliance auditing, data security, M&A, RFPs, and topics around personnel management.

We have long been supporters of Xplor and this year we hosted two sessions and sat on two panels. Our sessions focused on providing high-level insights from annual research within our Customer Engagement Technologies and Transactional Communications & Payments advisory services.

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David Stabel and Matt Swain presenting highlights of InfoTrends’ annual research on customer communications

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OpenText’s Mark Barrenechea Talks About Digital Disruption

David Stabel
Mar 9, 2016

On March 7-8, OpenText’s Innovation Tour 2016 took place nearby Munich, Germany. This user conference, part of a global series of events held in five cities around the world, hosted more than 750 participants. The conference featured keynote speeches, several customer and partner presentations, and breakout session focusing on a variety of topics around the digitalization of the enterprise – all focused on this year’s theme of Enabling the Digital World.

In his keynote, Mark Barrenechea, CEO and CTO of OpenText, talked about the digital enterprise revolution, the importance of enterprise information management (EIM), and their next generation EIM platform: Release 16. Here are the key take-aways from his keynote.

Keynote of Mark Barrenechea, CEO and CTO of OpenText.

Keynote of Mark Barrenechea, CEO and CTO of OpenText.

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Pitney Bowes: “The Craftsmen of Commerce”

Matt Swain
Jan 19, 2016

For the first time in more than 20 years, Pitney Bowes has launched a large-scale $20 million integrated advertising initiative.

The company secured prime advertising time this past weekend for a special airing of their 60-second commercial ahead of the AFC Divisional Playoff game, where the New England Patriots hosted the Kansas City Chiefs.

The 60-second commercial (entitled “The Story of Commerce”) leads out with dramatic imagery flashing by and a voiceover stating: Read more »

What does SaaS bring to CCM?

David Stabel
Dec 21, 2015

The growing shift toward subscription-based software sales presents both challenges and opportunities for vendors in the customer communications management (CCM) sector—where on-premises licensing has previously been the norm. This blog post explores the impact of CCM as a Service on these vendors.

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Trends in Output Management – Perspectives From Comparting 2015

David Stabel
Nov 4, 2015

The eleventh annual Comparting conference was held in Böblingen, Germany, near Stuttgart from October 15-16. The Comparting conference, organized by Compart each year, is a two-day international forum for Multi-channel Document and Output Management. This years’ focus was on how companies are dealing with customer communications that increasingly revolve around multi-channel-capable document processing.

About 375 people attended the event which is a slight increase compared to last year. With participants from 14 countries representing 37 nationalities, this years’ event had a stronger international character than ever before. In addition to keynote speeches and several presentations of customer cases, there were also special tracks focused on business and technology issues.

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Delivering on Customer Engagement at the XMPie User’s Conference

Ryan McAbee
Oct 30, 2015

Earlier this week the XMPie User’s Group conference was held in Miami, Florida. The theme of the conference was “The Art of Customer Engagement” and brought together users of XMPie software from around the globe for three days of networking and learning. The opening keynote titled “On Bridging Print and Digital” was delivered by Jacob Aizikowitz, president and founder of XMPie. Jacob urged attendees to become digital first, focusing as much on digital technologies as print – a point driven home by the fact that 75% of marketing spend is expected to be on digital channels by 2019.

XMPie continues to evolve and expand its product offerings to support a digital-first mindset which was reinforced by the introduction of Open XM at the show. Open XM is an XMPie technology stack that can be incorporated into any website without relying on any specific design tool.

User-driven conferences continue to provide an ideal environment for learning and networking with other service providers who face the same opportunities and challenges. This was evident in the sessions and conversations I had with attendees at the show, from discussing pricing strategies to users trading contact information to help out with technical issues once they arrive back home.
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Global Value of Customer Communications to Rise to USD $79B by 2018

David Stabel
Aug 7, 2015

As part of the Customer Engagement Technologies (CET) advisory service, InfoTrends has sized and forecasted the global retail value of digital print and electronic customer communications. The retail value represents the average price each end user will pay to commercial providers for each of the messages produced.

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