Pokémon Go, an augmented reality (AR) app for Android and iOS, launched in the U.S. and Australia on July 6, 2016 – less than one month ago. Since then, the app has exploded in popularity with gamers and the media. In its short lifespan, it has made multiple headlines and is engaging a larger active user base than some of the most popular social apps like Tinder, Twitter, and even Facebook. Spontaneous social gatherings – some with thousands of people – have been happening around the world. Pokémon Go is taking the world by storm, and it is not even available in every major country yet (Chinese release date is still TBA).
On Friday July 22nd, Fujifilm will open the new “Wonder Photo Shop” at 176 5th Avenue in the shadow of the famous Flatiron Building in New York City. The New York City shop is the first U.S. location and the ninth storefront in the world. The first shop was established in Tokyo in 2014, with other shops located in Barcelona, Bogata, Manila, Shanghai, and Singapore. After attending a media event just a few days before the store opened, I’m confident that New Yorkers will embrace the shop and that it will fulfill one of Fujifilm’s goals, which is for people to become more immersed in the joy of photography.
In the emerging virtual reality (VR) and augmented reality (AR) space, one company’s name is continually discussed, and usually with great interest. I personally heard the name “Magic Leap” long before hearing about StarVR, the Meta 2, or even the HTC Vive. Yet while the name is everywhere, information is lacking. Going to Magic Leap’s website does not help matters. Users are treated to elaborate videos showcasing amazing demonstrations. It appears to be AR with the quality of high-end VR – yet nowhere is even a headset present.
On June 21, The Federal Aviation Administration (FAA) announced that it had finalized a new rule for the commercial operation of small (less than 55 pounds) unmanned aircraft systems (sUAS), commonly known as drones. (By the way, only a government agency would use the singular “rule” for a 624-page document!) Here is a quick look at some of the highlights of the new regulations, and why we think they will be a big boost for businesses that want to put cameras in the air. Read more »
Jim Hamilton, Jeff Hayes and Deborah Hawkins
Jul 1, 2016
Last week HP Inc. brought a sizeable group of industry analysts to Boston for the first time since splitting from Hewlett Packard Enterprise. The goal was to discuss its priorities and outline how it intends to grow. The company’s bold vision and mission statements set the tone for the details that followed:
Vision: Create technology that makes life better for everyone everywhere
Mission: Engineer experiences that amaze
Dion Weisler kicked off the event by outlining the company’s strategy and describing four major trends that impact the company’s decisions: Read more »
It was CE (consumer electronics) week last week in New York City – an annual event that highlights the latest and greatest trends in consumer electronics, and some of the trends that will shape the camera and printing markets were on display from several vendors at the ShowStoppers event that was part of the week’s activities.
Last March, UBM Tech expanded the virtual reality (VR) presence at its annual Game Developers Conference (GDC). The increased focus on VR turned out to be a trial run for the company. Following attendance and industry feedback, UBM Tech has decided to branch VR off into its own, dedicated conference. The first standalone Virtual Reality Developers Conference (VRDC) has been announced for later this year.
At this year’s Electronic Arts Expo (E3), which took place in Los Angeles, California from June 12 to 16, virtual reality (VR) dominated the headlines. It can often be said that a technology is only as good as its applications. This year’s E3 was marked by the entry of major video game companies into the VR arena. Those waiting to see where the killer apps for VR would come from might have finally gotten their answers.
At the Computex 2016 trade show, recently held in Taipei, Taiwan, Microsoft unveiled ambitious new goals for its Windows Holographic operating system (OS). Windows Holographic will no longer be confined to the Microsoft Hololens. Instead, it will usher in “mixed reality,” which is defined as the combination of virtual reality (VR) and augmented reality (AR). Microsoft will accomplish this by opening Windows Holographic to the emerging VR market, allowing the OS to run on devices like the HTC Vive. This move will also allow a multitude of third-party developers to create apps for Windows Holographic. This announcement translates into a massive expansion for the developing Microsoft platform.
For those who want to experience virtual reality (VR), there are two options currently available. The first involves using a phone and a headset (the Samsung Gear, Google Cardboard). This option is freeing but limited, as the user is bound by the computing and processing power of their mobile phone. The second involves attaching a wired headset to a PC (the Oculus Rift, HTC Vive). The computing “power” of this option is limited only by the user’s computer. That said, consumers opting for this option will need to forfeit their freedom by tethering their bodies to anchored PCs (breaking the VR immersion by having to constantly be aware of wires). HP plans to offer a third option, one with the power of the PC and the freedom of mobile. This option is called the Omen X VR Pack.