Category: Consumer

Generations Matter

Ed Lee
Sep 16, 2016

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Excerpt from Digital Imaging Reporter’s State of the Industry 2016

Today’s imaging environment is no longer “one size fits all.” Marketing messages, products and services need to be developed with specific audiences in mind. Two recent InfoTrends studies, which focus on interchangeable-lens cameras and millennials, reveal that generational differences have a significant influence on photographic behaviors. Read more »

StarVR, IMAX, and the Future of Cinema

Colin McMahon
Sep 12, 2016
The cinema industry has been experiencing problems for years, ever since the advent of HD TV technology in the home. This past summer saw a largely disappointing blockbuster season (helped largely through the Chinese movie-going market, rather than national gross). With 3D being increasingly seen as a fad and not the next step forward, movie companies are again looking to the future. IMAX looks to have chosen Starbreeze, Acer, and the StarVR as its future.
Original StarVR headset concept design.

Original StarVR headset concept design.

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Mirrorless Cameras Slow to Catch On, Especially With Pros

David Haueter
Sep 2, 2016

Mirrorless interchangeable lens cameras (MILCs) have a lot going for them. They’re generally more compact and lighter than their DSLR counterparts, and have resolution and photo quality specs to match the best DSLRs. MILCs are expected to grow in popularity; they’re the only type of camera for which InfoTrends is predicting sales growth from 2015 to 2016. Even so, the DSLR will still be the interchangeable lens camera of choice, especially with professional photographers.

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Oculus Touch and Boundary System Coming

Colin McMahon
Aug 29, 2016

Oculus Rift, the most well-known virtual reality (VR) hardware and software developer in the emerging VR industry, has unveiled plans for a boundary software system for its hardware. This joins the company’s previous announcement to release its own motion controller with haptic feedback, the Oculus Touch. Both enhancements are intended to strengthen the Rift, allowing it to better match its competitor – the HTC Vive.

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Intel Teases VR Market with Project Alloy Headset

Colin McMahon
Aug 19, 2016
To date, the virtual reality (VR) headset market has been developing along two paths: wired devices that need a computer to run, and wireless devices that run off a smartphone. Intel, however, is looking to enter the market in a bold new way. Its proposed Project Alloy, unveiled August 16th, is a complete wireless VR platform. For the first time, users will be able to enter VR wherever they are, without the aid of further technology.

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The Phenomenon that is Pokémon Go

Colin McMahon
Jul 22, 2016

Pokémon Go, an augmented reality (AR) app for Android and iOS, launched in the U.S. and Australia on July 6, 2016 – less than one month ago. Since then, the app has exploded in popularity with gamers and the media. In its short lifespan, it has made multiple headlines and is engaging a larger active user base than some of the most popular social apps like Tinder, Twitter, and even Facebook. Spontaneous social gatherings – some with thousands of people – have been happening around the world. Pokémon Go is taking the world by storm, and it is not even available in every major country yet (Chinese release date is still TBA).

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Fujifilm opens “Wonder Photo Shop” in the heart of New York City

David Haueter
Jul 19, 2016

On Friday July 22nd, Fujifilm will open the new “Wonder Photo Shop” at 176 5th Avenue in the shadow of the famous Flatiron Building in New York City. The New York City shop is the first U.S. location and the ninth storefront in the world.  The first shop was established in Tokyo in 2014, with other shops located in Barcelona, Bogata, Manila, Shanghai, and Singapore. After attending a media event just a few days before the store opened, I’m confident that New Yorkers will embrace the shop and that it will fulfill one of Fujifilm’s goals, which is for people to become more immersed in the joy of photography.

Wonder Photo Shop gets ready to open

Wonder Photo Shop gets ready to open

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Just What is Magic Leap?

Colin McMahon
Jul 7, 2016

In the emerging virtual reality (VR) and augmented reality (AR) space, one company’s name is continually discussed, and usually with great interest. I personally heard the name “Magic Leap” long before hearing about StarVR, the Meta 2, or even the HTC Vive. Yet while the name is everywhere, information is lacking. Going to Magic Leap’s website does not help matters. Users are treated to elaborate videos showcasing amazing demonstrations. It appears to be AR with the quality of high-end VR – yet nowhere is even a headset present.

So – just what exactly is Magic Leap?

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Commercial Drones Cleared for Takeoff

Alan Bullock
Jul 5, 2016

On June 21, The Federal Aviation Administration (FAA) announced that it had finalized a new rule for the commercial operation of small (less than 55 pounds) unmanned aircraft systems (sUAS), commonly known as drones. (By the way, only a government agency would use the singular “rule” for a 624-page document!) Here is a quick look at some of the highlights of the new regulations, and why we think they will be a big boost for businesses that want to put cameras in the air. Read more »

Reinventing HP Inc.: The 2016 Industry Analyst Summit

Jim Hamilton, Jeff Hayes and Deborah Hawkins
Jul 1, 2016

Last week HP Inc. brought a sizeable group of industry analysts to Boston for the first time since splitting from Hewlett Packard Enterprise. The goal was to discuss its priorities and outline how it intends to grow. The company’s bold vision and mission statements set the tone for the details that followed:

  • Vision: Create technology that makes life better for everyone everywhere
  • Mission: Engineer experiences that amaze

HP Strategy

Dion Weisler kicked off the event by outlining the company’s strategy and describing four major trends that impact the company’s decisions: Read more »

2016 InfoTrends, Inc.

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