Category: Consumer

Highlights of Adobe’s Marketing Summit 2017 in Las Vegas

Ashley Bilko
Apr 10, 2017

Recently at the Venetian in Las Vegas, Adobe employees, partners, customers, press and analysts gathered for the annual digital marketing conference, Adobe Summit 2017. With over 250 sessions this year, the event drew over 12,000 attendees—a 20% increase over last year’s participation—including more than 120 sponsors and 1,500+ partners.

Adobe Summit 2017 Welcome Banner

Adobe Summit 2017 Welcome Banner

The event took place over the course of three jam-packed days with a little something for everyone in attendance. Keynotes and break-out session topics ranged from cross-channel marketing, to customer experience, data-driven marketing, integrated marketing, mobile marketing, and programmatic advertising.

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Samsung Galaxy S8 & S8+ are (Finally) Here

Carrie Sylvester
Apr 3, 2017
Samsung Galaxy S8 & S8+

Samsung Galaxy S8 & S8+

At a time where some new smartphone introductions might go unnoticed, that is not the case when it came to the Samsung Galaxy S8 and S8+, the company’s first big product introduction since Samsung’s explosive Note 7 and washing machine problems not so long ago. The Galaxy S8 and S8+ have been highly anticipated and industry leaked for months. Some industry bloggers spoke of rumors that the next generation Galaxy smartphone would be introduced in February during Mobile World Congress and more public leaks that it might be the week to follow. After many false predictions Samsung finally officially unpacked the new flagships on March 29th. Read more »

Sprint Vector may have Solved VR’s Motion Problem

Colin McMahon
Mar 9, 2017

Sprint Vector, dubbed an adrenaline platformer, appears to have solved one of the issues that has been plaguing virtual reality (VR) experiences: movement. Until now, running in VR often produced disorientation and nausea. To combat this issue, many current experiences are designed with the user in a constant sitting position, or possessing limited means to “teleport” around an environment. Sprint Vector takes a different approach:

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ITI Uses VR to Re-invent Industrial Training

Colin McMahon
Feb 24, 2017

Industrial Training International (ITI), along with software developer Serious Labs, has created the virtual reality (VR) mobile crane simulator to re-invent industrial training. The companies are working on a hardware-based system that will be available in two versions, desktop and motion-base. Both configurations use an oculus rift headset, a laptop, and two anchored controllers (a total of four joysticks) to recreate the training experience. For example, it can be used to recreate the operation of a massive construction crane.

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Augmented Reality Takes Center Stage @ARinAction

Ed Lee
Jan 25, 2017
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Conference organizer John Werner and Bob Metcalfe on stage

On January 17 and 18, the inaugural AR in Action conference was held at MIT Media Labs in Cambridge MA. It brought together a wide range of speakers as well as some heavy-hitters in the technical industry to discuss their thoughts on augmented reality (AR) and how it is going to change our lives in the near future. They included Bob Metcalfe, co-inventor of Ethernet, Alan Kay, a pioneer in object oriented programming and the graphical user interface, and Steve Mann, considered the father of wearable computing. The conference included 32 panel discussions (with 127 panelists), 28 stage demos, 42 floor demos, and 2 stage performances.

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The Implications of the Vive Tracker

Colin McMahon

Many virtual reality (VR) innovations debuted at CES 2017, but HTC’s new Vive accessory, the Vive Tracker, warrants special attention. The HTC Vive Tracker is a tool that will enable motion tracking with virtually any external controller. Currently, the Vive operates through two included wand controllers that come with the headset. The Tracker will expand this. Demos at CES included a rifle, a firehose, and a baseball bat. This wide range showcases the potential of applications that Tracker can unlock in VR.

 

Vive-Tracker-IMG-2-Side-300x246

At CES, InfoTrends noted the large size of the Tracker. It is unknown if HTC plans to shrink down the device in future versions.

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Nolo VR adds Room-Scale to Mobile HMDs

Colin McMahon
Jan 6, 2017

Beijing-based technology company, LYRobotix is bringing a new system to mobile virtual reality (VR) called Nolo VR. Nolo VR utilizes position-based tracking to monitor a user’s movement, much in the same way as Lighthouse does for the HTC Vive (or Guardian for Oculus Rift). Nolo VR plans to add motion control to the mobile VR experience, through its two palm-fitting wand-shaped controllers (typical system configuration shown in Figure below). In addition to improving mobile VR, LYRobotix is partnering with Riftcat’s VRidge software to enable remote play of Steam (Valve’s PC software vendor) VR’s library on a mobile headset.

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FOVE to Bring Eye Tracking to Consumer VR

Colin McMahon
Dec 8, 2016

Silicon Valley-based virtual reality (VR) company FOVE, Inc. is set to brings its first headset to the developer market in January 2017. Simply called FOVE (or FOVE 0 for the developer kit), this will be the first computer VR head mounted display (HMD) to feature eye tracking software.

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2016 Camera Wrap-Up

Carrie Sylvester
Dec 6, 2016

IlovecamerasFor the last several years we have done a year-end round up of the cameras that were introduced. It’s always an interesting exercise to take a look back on what features and technologies vendors have chosen to feature in their products.

57 models were introduced between January and December of 2016. Although 57 models is a respectable number, it is a marked drop compared to the 72 models introduced in 2015 and significantly fewer than 2014 when 98 models hit the U.S. market. (Source: InfoTrends U.S. Camera Model Tracker**). Although there were fewer models released this year, there is no shortage of cameras for those looking to buy or upgrade.

We have broken out the introductions by popular features and functions, including Wi-Fi connectivity and mirrorless. Read more »

LeEco Introduces Le Pro3 & Le S3 Smartphones to America

Carrie Sylvester
Nov 30, 2016

LeEcoLeEco is already established in China, but is bringing its products to North America for the first time, with what it hopes to be market disruptive pricing. In November, a pair of new smartphones (Ecophones) were introduced by LeEco, the Le Pro3 and Le S3.  Read more »

2016 InfoTrends, Inc.

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