Category: Consumer

Two Innovative Cameras to Get Excited About

Ed Lee
Oct 9, 2015

We live in exciting times with a constant stream of innovations. With recent announcements from DxO and Light, the imaging world is about to experience a new revolution in photography.

The DxO One camera

DxO (headquartered in Paris and San Francisco) is best known for its advanced image processing technologies. The company is making its first foray into the camera hardware market with the new DxO One, which launched in September. We see the DxO One as the next evolution of the lens camera segment, which Sony initiated in 2013 with its QX series.

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Generational Opportunities Exist for the Imaging Industry

Ed Lee
Sep 16, 2015

Excerpt from Digital Imaging Reporter’s State of the Industry 2015

There has never been a higher level of interest in photos, photography and imaging. InfoTrends predicts that almost 200 billion photos will be captured by cameras, phones and tablets in the U.S. in 2016.

Our research has consistently shown that age has a dramatic impact on consumers’ usage, attitudes and purchasing habits. We believe that baby boomers provide insight into the market of the past, generation Xers shed light on today’s market, and millennials give us an idea of where the market is heading in the coming years.
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Wireless Carriers’ Dreams Come True: Phone Subsidies are Quietly Going Away

Carrie Sylvester
Sep 15, 2015

Although some BIG changes are coming to the wireless industry, you won’t hear the wireless carriers making a lot of noise about it. Phone subsidies— phones offered by wireless carriers at a discount if multi-year service agreements are signed — have fed our gluttonous appetites for the latest and greatest mobile phone for years. This is all about to change, though, and this change has actually been occurring for some time.

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Apple Dominates September Smartphone News

Carrie Sylvester
Sep 10, 2015

Apple iPhone 6s and 6s Plus

September is notoriously the month of the iPhone, and Apple has continued its practice of rolling-out a new or newer generation of iPhones. On September 9th Apple introduced the iPhone 6s and 6s Plus.

Although there were many smartphone models introduced this summer and more will undoubtedly come out in the months leading up to the Holiday gift giving season, it will be hard for any phone or manufacturer to rival the marketing and media splash that Apple has made.

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Generational Gaps in Imaging

Ed Lee
Aug 31, 2015

Generations have a significant influence on consumers’ digital and mobile photography habits. According to InfoTrends’ lasted report, Digital and Mobile Photography in 2015: Millennials vs. Gen X and Boomers, older Millennials, age 23-34 years old, are the most photo-active group when it comes to use of a digital camera and the number of photos taken. On the other hand, young Millennials, age 15-22 years old, are most likely to use a smartphone as their primary camera and capture the most photos on their phones.

When it comes to sharing mobile photos on social networks, there are some dramatic differences between generations. Facebook was used by almost everyone who posted digital camera photos to a social network, but its usage was not as high among mobile photographers. This may be because of the variety of other apps that are available to share photos from mobile phones. Some, like Instagram and Snapchat, are designed as mobile-only platforms.

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Mobile Cases a Growth Area for Photo Merchandise Vendors

David Haueter
Aug 4, 2015

InfoTrends has been conducting consumer surveys on the photo merchandise market for several years, and added a section about photo-personalized mobile device cases for the first time in the 2015 survey. Mobile device cases represent a huge market opportunity purely based on the number of smartphones and tablets that are sold every year. They also have high retention rate potential, as most smartphones are upgraded nearly every two years or so with newer models which typically mean a new case will be needed as well. Cases that are personalized with photos also represent a big opportunity for photo merchandise vendors. The InfoTrends 2015 U.S. Photo Merchandise Survey reveals some buying habits of these products.

According to survey results, only 14% of respondents have purchased a mobile case with a personalized photo in the last year, which is well under the penetration rate of other photo merchandise products (for instance, over 24% said they bought photo books in the last year). Consumers have a wide selection of non-personalized mobile cases to choose from which can have specific features such as shock protection or extra battery power that photo-personalized cases usually don’t provide, but there is still great potential to sell photo cases to first-time buyers. Survey results show that personalized-photo cases are most popular among 18-34 year olds and those that have children in the household. No surprise there – the vast majority of photo cases I’ve seen with a photo used a shot of the owner’s children.

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InfoTrends’ Interchangeable Lens Camera Study Reveals Consumers’ Naming Preferences

Ed Lee
Jul 24, 2015

For several years, InfoTrends has used the term “Compact interchangeable lens camera (CILC)” to describe the relatively new class of smaller cameras with a removable lens that compete with Digital single-lens reflex (DSLR) cameras. Now, according to InfoTrends’ latest U.S. Interchangeable Lens Camera Market Study, it seems that consumers generally prefer the term “Digital interchangeable lens camera (DILC)” to describe these cameras.

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Point & Shoot Cameras Appealing to Future Buyers….Even the Younger Ones

Carrie Sylvester
Jul 9, 2015

It’s hard to not see an article these days – online or print – that talks about how the mobile camera is taking over as the everyday camera, some go as far to say that mobile phones are killing the traditional camera. The iPhone “Shot on iPhone” marketing campaigns are even promoting that their camera phone photos are good enough to turn into huge outdoor billboards, I’ve seen a few along the Boston city highways recently. But it’s not all doom and gloom for the future for traditional cameras just because everyone is using a camera phone doesn’t mean they have forgotten all about the camera. Read more »

Encouraging Signs in Mobile Photo Printing

David Haueter
Jul 2, 2015

It’s become clear over the last couple of years that the future success or failure of the photo output market relies heavily on how much consumers decide to print from their mobile devices. Smartphones have become the primary camera for most consumers and there’s no sign of that changing as the photography capabilities of these devices evolve and get better with each new generation. The potential for these devices to generate photo print orders is huge with the sheer numbers of them that will be used for photography and the growing number of photos people are taking from their smartphones, but that doesn’t mean people will print from them.

InfoTrends recently completed our 2015 U.S. Mobile Imaging Study, which gives some insight into what consumers are doing now and planning to do when it comes to ordering photo prints from their mobile phones. We asked a series of questions on respondent’s behavior when ordering prints from mobile phones, including the question “Have you ever printed your mobile phone photos directly from your mobile phone?” The results show that 27% have “tried it and will do it again,” while 7% said they “have tried it and won’t do it again.” Another 27% simply have no interest, but it’s encouraging for the print market that 23% of respondents said they “plan to but haven’t tried it yet,” while another 16% said they “didn’t realize they could print mobile phone photos, but would like to.”

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Russia’s weak economy speaks disaster

Deborah Hawkins
Jun 24, 2015

InfoTrends latest analysis shows the market for SF & MF Printers in Russia contracted 8.5% in 2014 versus the year prior. That equates to more than 330k placements. The highest decline was in office laser placements (-9% yoy) suggesting that the weak economy is hindering investment for the majority of companies. Added to that is the continued depreciation of the Ruble which financial analysts suggest fell more than 90% against the USD in the Calendar year 2014. Blamed as the reason why businesses are not investing, it is now also a reason not to invest. The fall-out of the Ruble is mostly attributed to the conflict in Ukraine and the resulting Western Sanctions as well as the low oil price. Read more »

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