Category: Office

Sheep = Network Printer. Wolf = Security Breach

Sheryne Glicksman
Mar 19, 2018

Copiers Northwest and BluZebra Technologies hosted a Lunch and Learn in Vancouver, Washington with HP onsite as their guest speaker. I had the opportunity to listen to what Lindsey Hearst, HP Print Security Advisor had to say. Here’s what I took from this educational session.

There’s a shift from attacking servers to attacking client endpoints. The MFP and the networked printers (client endpoints) have everything a PC or server has on it and more. So why do these systems continue to get implemented into customers location with no security measures in place? If MFP or printers are hacked, it’s not just the documents that are at risk, your entire organization is. Our news is filled with stories on printers being hacked.

In a recent Keypoint Intelligence study, we found that improving document security is still not as high of a priority across all business sizes. Although document security ranked first as a top priority for enterprise accounts, only 56% of those surveyed stated that it was a top priority. It was interesting to see that enterprise account respondents second priority was their ability to use mobile phones to scan hard copy documents (50%). It’s even scarier in smaller accounts since 40% said the ability to view documents on a smart phone was a higher priority than document security (38%). This indicates to us that the educational piece around security discussions between sales reps and customers is critical dialogue to have to protect your customers from risks of cyber-attacks and fraud along with the impact of legal, regulatory and industry standard compliance.

Have you seen the HP Wolf commercial? In the first few seconds it says, “there are hundreds of millions of business printers in the world and less than 2% of them are secure.” HP has a 20+ year history of working to drive new standards for security, staying ahead of sophisticated security threats for the new “Blended Reality” future. Security best practices start with secure device and device management services to harden devices and secure network connections. Other best practices include adding additional security layers based on custom risk assessment and security plans and overtime maintaining and evolving security efforts relative to the changing landscape. Attacks are becoming more sophisticated. Ignoring security puts the whole organization at risk. Protect. Detect. Recover.

Alan Gold, Director of Business Development Copiers Northwest, stated “Of course we are interested in selling printing solutions to our customers, but we are more interested in building a true partnership and that starts with education and training. These “lunch & learns” are a way to expose our customers to subject matter expertise in the area of network security and revolutionary technology from our strategic partner HP. The next one is scheduled in Tacoma Washington on April 26th.”

Lindsey Hearst, HP Print Security Advisor wraps this up with a final important comment: “Every endpoint purchase is a security decision.”
For more information on HP network printer security watch the following video series:

The Wolf link: https://youtu.be/U3QXMMV-Srs

How is Your Firm Leveraging Data?

Sheryne Glicksman
Mar 12, 2018

Dealer surveys and in-depth interviews continue to be a resource for insights into the channel. According to our past two State of the Channel annual dealer surveys, we heard that sales staff’s ability to sell solutions, price margins and generating new leads have been top challenges dealers face in growing their business today. We believe there is still a tremendous amount of education around software solutions, along with continued alignment of sales and marketing efforts to help drive revenue growth within our dealer community.

Here are some interesting statistics:
• 71% stated that improving their marketing infrastructure was a moderate or high priority
• 57% told us they had no dedicated marketing focus
• 52% said they spend less than $50,000 per year on marketing activities
• 42% told us they had no dedicated marketing employee

We listened. Our VMS Service fills the gap.

Figure 1: The Art & Science of Data Marketing

Data Marketing & Sales Enablement is about bringing data, sales and marketing together for business planning to generate demand, new leads and sales opportunities. Marketing content, search engine optimization, inbound marketing and blogs are considered ‘the art of marketing’. Where problems occur is often related to no solid data, no good marketing plan and no good understanding of the market need. Often, we see marketing does not a have Customer Relationship Management (CRM) seat license as this tool is often viewed as a sales tool only. VMS was designed to bring the ‘science of marketing’ together with the ‘art of marketing’. VMS aligns sales and marketing tactics to focus on the right opportunities to the right accounts based on the dealer’s strategic initiatives. The science of marketing is all about the data. Our VMS service does the heavy lifting for you, preparing and analyzing your customer data to help you predict where future opportunities lie in a data visualization tool.

Keypoint Intelligence is offering a complimentary executive briefing to take your firm through the VMS Journey to engage us to help bring your data to life. #wheninmotiondatacomesalive #kpidatamarketing

GOA NEXT. The Future of Print

Sheryne Glicksman
Mar 5, 2018

Print’s role is evolving. At the February 2018 Graphics of America show  in Ft Lauderdale, I attended a seminar that Kate Dunn (Director, Business Development Strategy Services @Keypoint Intelligence) hosted titled “How to Grow your Business in 2018”. Kate stated that we recently surveyed 749 respondents and found that Mobile and Online/Web communications will experience the highest annual growth rate in the next two years. This doesn’t surprise me at all when you consider that our smart phones are always at our fingertips. Mobile bar codes, personalized URL’s, texting codes, image recognition, near field communications and augmented reality all provide ways to link print to digital. This, in turn, improves customer experience.

Figure 1. Methods of Linking Print to Digital

Mobile Bar codes brought my rebate to life. The other day I was shopping and purchased an item that had a $20 rebate. The company gave me a form to mail in. I was thinking to myself that I’m probably not going to take the time to use regular mail for this process however guess what? When I looked at the form, I noticed there was a QR code that I could scan with my smart phone. Within minutes, the rebate was completed! Now, I’m just waiting on my check. I’m happy to say it was a cool customer experience.

Figure 2. Interactivity is key to bringing documents to life!

Blending print and digital. Kate went on to state that books, catalogs, brochures and direct mail are the fastest growing digitally printed applications, producing billions of prints each year. These would be the types of documents to start looking at ways to enhance as the print role evolves. It was interesting to hear that the top business driver for personalizing communications was a direct correlation between personalization and response rates. Those surveyed also noted that their service providers have become more skilled at cost effectively delivering more complex personalization, data is more available and that their customers are demanding personalized interactions.
Printed media is being blended with digital media. Sales and marketing collateral, direct mail, newsletter, presentations and signage were the most common media used in the past 12 months. This chart tells me that there is huge potential since less than 30% of the respondents have linked the two types of media in the last 12 months. The opportunity to create fresh new content that easily allows the end user to use their smart phone is a growth initiative for this space.

Figure 3. Types of printed applications combined with digital

“Value can be created for clients in helping them streamline the process of linking print to digital assets that already exist” according to Kate. She recommended that print service providers research their prospect’s website and look for video and other interactive assets like quizzes, calculators and Infographcis that can be easily linked to print to create more powerful customer experiences. “Printers can take a leadership role in helping their clients use print in innovative ways to draw audiences into digital interactions that are trackable and provide critical data to marketers” Kate noted.

Here are some pointers to consider. Personalization of documents delivers results. Special effects drive engagements. Dimensional print drives responses. What are you doing to help your production print customers bring documents to life?#icanhelpbringyourdatatolife

Xeikon Update: Notes From Q1 Analyst Call

India Tatro

Xeikon, much in the news in 2017 for its “Xeikon Café” events and its debut as an inkjet technology vendor, held a first-ever quarterly briefing for press and analysts in all regions. On hand were top managers: Filip Weymans and Jeroen Van Bauwel, both from Xeikon’s headquarters in Belgium, and Dave Wilkins and Donna Cavannon, marketing and sales leaders for Xeikon North America, based in Illinois.

 

The Xeikon “Blueprint”

Filip Weymans, Xeikon’s VP of Global Marketing kicked off the presentation with an overview of the strategy or “blueprint” for the company. The key point was that Xeikon will now continue product development based on both dry toner electrophotographic and inkjet printing technologies, also that Xeikon will continue to expand finishing and workflow offerings for Xeikon’s commercial print and industrial printers. Xeikon will have a particular emphasis on folding carton printing on the industrial side and on high-value graphic arts applications like direct mail and educational books on the commercial print side. At the same time, Weymans noted that Xeikon has a long-term goal of moving into the corrugated market. In the meantime, though, Xeikon will focus on the label printing applications that today are the core of its industrial printer business. Read more »

Moms Provide Insight Into Print’s Advantages

Christine Dunne
Feb 22, 2018

My local online moms group recently got into a discussion about whether paper or digital invitations are preferable for kids’ party invites. While they were discussing consumer printing (and in many instances production printing for consumers), it got me thinking about how many of their comments are also relevant to the world of business printing.

First, let me show you the main points addressed by these moms. In summary, they cited the following advantages of printed versus digital invitations.

Advantages of printed vs. digital invitations cited by local moms

Read more »

My Experience @LegalweekShow

Sheryne Glicksman
Feb 9, 2018

I kicked off my travel for the year by attending LegalTech in Manhattan on January 29th 2018. LegalTech has been one of the largest legal technology events in the United States for several years now. LegalTech provides an in-depth look at what the technological world has in store for legal firms today. 170 vendors were onsite to highlight their expertise. In chatting with these vendors, I heard that eDiscovery, legal research and contracts management, cloud, cyber security, and legal marketing are trends that are redefining the legal industry.
Did you know that eDiscovery started due to the amendments to the Federal Rules of Civil Procedure? These amendments make electronically stored information such as emails, instant messages, voicemails, e-calendars, graphics and data on handheld devices discoverable in litigation. According to The Radicati Group, Inc (a technology market research firm), eDiscovery was already a $2B dollar industry in 2017 with revenues expected to grow 24% to reach $3.8B by 2018. eDiscovery and analytics are at the center of how the business and practice of law using technology is changing.

New services for EDiscovery & Legal Research
Ricoh announced its Remlox™ Cloud service as the latest piece in their digital forensics services offerings. We spoke to Ricoh executives Eric Mandel (Domain Strategist & Information Governance) and David Greetham (VP eDiscovery, Sales & Operations) to get their expert feedback. According to Eric & David, changes to federal law are transforming how we collect forensic data and introduce and validate the evidence. They said that lawyers, not just the courts, are responsible for presenting evidence that is relative and discoverable specific to the requirements of the case. There is a need to get the data quickly and for it to be forensically sound.

With that in mind, Ricoh has developed a number of secure, user-friendly eDiscovery solutions including:

Remlox™ Cloud is a user-friendly, cloud-based software solution that enables proportionality through a forensic targeted collection. It automates the collection process by allowing users to efficiently gather only the most potentially relevant information needed for their case. Users can request a collection in the morning, using Ricoh’s same-day email deployment, and can be reviewing their data that same evening, utilizing one of Ricoh’s industry-leading document review solutions. And it’s all hosted in Ricoh’s Microsoft® Azure™ environment with enhanced security.

RICOH eDiscovery On Demand is a self-service, on-demand, cloud-based software solution with a customizable, easy-to-navigate user-interface. It puts the eDiscovery process at a user’s fingertips with no long-term commitment. Users can process, interact with, review and produce their Electronically Stored Information (ESI) from their eDiscovery projects 24 hours a day, 7 days a week.

Cloud, Security & Marketing
Back in 2016, Oracle CEO Mark V Hurd told reporters that by 2025, 80% of all IT budgets will be spent on cloud, and that almost all new applications will be on SaaS (Software as a Service) platforms. Vendors at #LegalTech2018 are already embracing the cloud today showcasing user friendly and secure cloud-based platforms for records management, legal operations and contracts management including the writing and management of the contracts.  Relativity announced new features of transcript support and active learning workflow available in their SaaS eDiscovery platform showing that there is an uptick in the use of artificial intelligence. What are you doing to embrace the cloud?
Sessions were available for marketing teams and executives to learn more about promoting and marketing their firm with focus discussion on finding your niche, taking a diversified approach to search engine marketing strategies to improve search rankings and how to have a better understanding of your target market. It was recommended to keep your website simple and clean with high quality interesting content and to follow the data!

Organizing data, discovering the truth and the pursuit of just outcomes are core to the business of law. Technology is driving changes as to how quickly and efficiently this can be accomplished. What technology are you implementing today to help?

#icanhelpbringyourdatatolife

Fujifilm Acquires Control of Xerox

Jeff Hayes
Jan 31, 2018

The grapevine has been ripe the past weeks, but now the news is finally out. Fujifilm has entered into a definitive agreement to purchase the majority holding of Xerox Corporation and will merge Fuji Xerox with Xerox.

The two companies said that Fuji Xerox, a joint venture between Fujifilm and Xerox formed in 1962, will use bank debt to buy back Fujifilm’s 75% stake for around $6.1 billion. Fujifilm will use those proceeds to purchase 50.1% of new Xerox shares. Plans are to complete the deal around July-August of this year.

The new entity, to be called Fuji Xerox, will become a subsidiary of Fujifilm, with dual headquarters in the United States and Japan. It will keep Xerox’s listing on the New York Stock Exchange and will be led by Xerox CEO Jeff Jacobson and Fujifilm Chairman Shigetaka Komori.

Why Now?

Xerox has struggled to grow its document technology and related business over the last four years with 2017 revenue ($10.3B) down 19% compared with 2014 ($12.7B). Spurred by activist shareholder Carl Icahn, who owns approximately 9.7% of Xerox shares, Xerox spun off its business process outsourcing business in 2016 to focus on its core. Mr. Icahn has been vocal recently about seeking significant changes to Xerox’ board of directors, senior management, and the Fuji Xerox joint venture with an eye on a potential sale of Xerox in the future.

Read more »

Xerox Hosts Security Summit at New York Stock Exchange

Rebecca Schiffenhaus
Jan 24, 2018

CNBC Bell Ringing

On January 23rd, 2018, Xerox hosted the Xerox Security Summit at the New York Stock Exchange. Understanding that cybersecurity has become essential for MFPs and printers as “always on end-points”, Xerox brought together thought leaders and partners in this field to join Xerox for the bell ringing and an afternoon of cybersecurity conversations. Mike Feldman, Executive VP and President, NAO, Xerox Corporation, opened the event by reflecting on the rebirth of Xerox one year ago, when Conduent became a separate company and Xerox was able to center itself.  In this past year Xerox has had many accomplishments, including a huge launch of 29 new devices, growth in ConnectKey and apps, and new devices and inks for production print.

Alissa Johnson, Chief Information Security Officer and former Deputy CIO for the White House opened the sessions by emphasizing awareness. Johnson said that breaches can usually be traced to a visible IP, an open port, or a vulnerable service. To protect these areas, Johnson had three tips, 1. Hunt- always assume there is a compromise, 2. Zero trust- whitelist instead of allowing, and 3. Cognitive security- develop advanced AI. Candace Worley, Vice President and Chief Technical Strategist for McAfee, discussed cybersecurity fears around automation. Namely, individuals fear that the system will malfunction, and they will be held accountable. Worley shared some important developments in this field, like the shift from prior work environments, with only a few operating systems and devices, to the current, complex network ecosystems with virtual desktops, countless devices, cloud services and more. Worley also discussed the anticipated labor shortage in cybersecurity, as there is a lack of talent to fill the jobs necessitated by cybersecurity. It is anticipated that by 2022 over 70% of jobs will go unfilled, and 9 out of 10 cybersecurity workers believe that they will need technology to fill that talent gap. Worley emphasized the need for more open culture, with sharing across vendors, to develop the technology to handle this.

Sergio Caltagirone, Director of Threat Intelligence and Analytics at Dragos, discussed the offensive and defensive sides of hacking. Encouraging everyone to be realistic about security, he stated that there are hunters and hunted. Caltagirone shared the Defender’s dilemma, “the adversary needs to be right once, the defender needs to be right every time,” but Caltagirone emphasized that the defender has the power, “the defender controls the space”. By shaping and controlling the environment, security experts have the upper hand so long as they maintain it. Dov Yoran, Sr. Director, Strategy and Business Development Security Group for Cisco, shocked and awed sharing this video, discussing the industrialization of cybercrime and how prevalent and intelligent it has become. Steve Hoover, CTP, Xerox, and Ersin Uzun, Vice President, Director of System Sciences Laboratory, PARC, discussed how approaching cybersecurity can emulate the way we approach parenting. Teaching security programs how to “think” by interrupting processes and asking it to explain why it made choices and having teaching moments for the next event. This leads to greater trust and faith in the program and helps preserve the human role in cybersecurity.

Over lunch, famed hacker Kevin Mitnick, showed us all how easy it was to fall victim to an intelligent cyber-scheme and made everyone feel like throwing their devices into the Hudson. He shared tips and tricks about phishing, ransomware, malware, cloning HID cards, and proved just how simple it would be to be targeted through a great number of innocuous daily business processes. During the final panel, the panelists were asked which they would prioritize: protection, detection, or prevention and the unanimous winner was detection. Detection was emphasized as necessary for expedient handling, as well as integral as a learning opportunity. To end the event, the panelists  shared what would be the one piece of advice they’d give for the day:

  • The most important things are integration and automation, this allows you to react faster and technology to work together.”- Dov Yoran
  • Patch quickly! It’s old school advice but do it. Patch rapidly because people hack rapidly.” – Candace Worley
  • Be proactive about insecurities- if your day to day is just monitoring, you’ve already lost.”- Sergio Caltagirone
  • Stay current.” – Steve Hoover
  • Educate your people about security, people are still a major source of access.”- Ersin Uzun

Xerox introduced the personified tenants of its security approach as characters of a “Super Cyber Squad”- the Protector, the Detector, the Preventer, and the Partner. It’s abundantly clear that conversations about cybersecurity are vital, and the more our industry collaborates and brings together different players, the better we will become achieving those tenants. This summit, and ongoing opportunities for sharing and learning among vendors, customers, partners, dealers, and subject matter experts, help to shape the future of cybersecurity.

 

Kevin Mitnick cloning an HID card 3 different ways in under two minutes.

Panel: Alissa Johnson, Ersin Uzun, Steve Hoover, Sergio Caltagirone, Candace Worley, and Dov Yoran 

 

 

How is Your Firm Getting Into the Solution?

Sheryne Glicksman
Jan 12, 2018

In Q4 of 2017, we surveyed 179 IT decision-makers within the indirect channels for office equipment deployed across the United States. Respondents included office equipment dealers (OED) and IT resellers. For this survey, we used revenue ranges to define the size of establishment. Those with annual revenue of less than $10 million were grouped as small OED and IT Resellers while large OED and IT resellers have revenues of at least $10 million.

It’s Time to Get Inside the Solution
Software is on average only 11% of total revenues. As you can see from the chart below, software is a higher percentage of sales among the large IT resellers (17% of total revenue). What can you do to increase your software revenues? Based on our last two dealer surveys, we know that solutions selling has been a growth priority for dealers in our channel for the past two years. So why is this number not increasing faster, and what are you doing differently this year to change your strategy? What’s working well for you, and what can you improve on? The software solutions that you market to your customers are the tools needed to effect change within an organization. It’s not about the name of the software solution. It’s all about how the software solution tool can help improve something that is challenging to your customer. What stories have you told to help your customers realize you understand their pain? How educated are your sales reps on how these tools help customers in specific ways?

Figure 1. What is the percentage of revenue for the following areas of your business?

Revenue Growth Areas

Workflow & business process solutions, managed IT services, security service and mobility were noted as the top four areas for revenue growth. Workflow and business process solutions are intended to help companies be more efficient and eliminate manual processes. Are you speaking to your customers about their frustrations around manual processes? The software tools available to eliminate these frustrations are the catalyst for change. Are you developing your own managed IT division or partnering with an expert in managed IT? When it comes to security, are you having discussions around security infrastructure, ransomware, and security around print behaviors? These discussions will certainly lead you down the path of making recommendations to alleviate your customers security challenges. Our forecasts show that mobile print is expected to grow to a $118 million-dollar business by 2020. How are you planning to capture some of this revenue?

Figure 2. What areas do you see the greatest opportunity for revenue growth in next 3 years?

Leverage Your Partners

How do you message your expertise to potential customers? What vertical markets have brought you success? If these are areas of growth for your establishment, how will you align sales and marketing efforts to reflect these new focus areas? What areas are part of your strategic initiatives this year? Technical sales support, more education and training, sales enablement and data analytic tools all ranked at some level of importance for our survey respondents. When it comes to sales enablement tools and data analytics, this got me thinking about all the tools each of you have access to in our channel ecosystem. Are you leveraging all the information in these tools? Bringing data to life is real. I believe we all want immediate insights into data that help drive business decisions. We want the data up to the minute, in real time, in motion. We also want it simple to understand so we can act on it. We can help you improve your software revenues. Contact me today for a complimentary executive briefing to discuss how #icanhelpbringyourdatatolife

Impact Makes an Impact!

Sheryne Glicksman
Dec 21, 2017

I had the pleasure of attending Impact Networking Fall Technology Showcase in Chicago last month. What a wonderful event this mega-dealer puts on for their customers and prospects who attend the show each year.

I was told that Impact started in a garage back in 1999 and in less than 2 years moved to a 6,000-square foot location in downtown Chicago. Flash forward to today, they are now one of the top mega-dealers with several locations in the United States and revenues over $100M.
Talk about business transformation! Here’s what Cory Carnes, Illinois General Sales Manager & Partner had to say: “While Impact’s business in the office equipment industry is thriving, we will continue to heavily invest in our internal resources to grow our market share in Managed Services. Evolutions in technology demand robotic process automation and cybersecurity and as a result, we project aggressive growth in areas of Managed IT, Design and Marketing and Business Process Automation.

Check out their website: http://www.impactnetworking.com/ and the photo taken during my evening walk after the event.

At the Fall Technology Showcase, the hospitality was spot on. I was informed that it was a good thing that I came early because they were expecting over 600 people in the two days of the Chicago location show. The energy and professionalism showed throughout the day. Young talent and old school professionals coming together for a common theme to show customer appreciation, support and thankfulness. All attendees were given a turkey when they left! Since I was flying back to Florida the next day, I asked that my turkey be donated to the homeless.
Vendors were on site to show their support and to highlight some of the new features related to platforms and applications on the MFP and the benefits associated with them. Scanning was top of mind with customers asking about more sophisticated scanning workflow options and security associated with the MFP. There was excitement around inkjet and production. Specialists were there to support the sales reps and customers with great dialogues around workflow, business process optimization and IT processes.
Many of the sales reps and sales managers raved about our BLIQ tool that they use for business on a regular basis and they were happy to introduce me as a business partner. I was more than thrilled to be at the event this year and I’m looking forward to continued collaborations with the team at Impact Networking.
As mentioned in a recent Chicago Times article about another Impact meeting, “fun events fuel corporate and personal growth.” This is what Impact Networking culture is all about and it showed at their Fall Technology Showcase 2017.

What are you doing to show your impact in today’s market?

#icanhelpbringyourdatatolife

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